In this week’s video, we talk about giving a video tour of our brand new office… which leads to an awesome tip about sharing a video tour of your dealership on your website. Watch and learn how to make your website experience better, so you’ll stand out from all of your competitors.
In this week’s video, we talk about the importance of updating all of your online listings to reflect your new address whenever your dealership moves to a new location. It’s important for SEO, but it’s important for customer service too. Watch the video to learn why…
Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links?
So I went back to the beginning and looked at how our team handles link building. One of the easier ways to get started is to set up a schedule on a two or three-month cycle. This way, you can’t make any excuses not to get it done. And then there’s research, the most important part of the cycle, if you want to find unique opportunities. Search for local schools, sports teams, tournaments, whatever you can think of that might offer a chance at a connection. Keep your results well organized, including contact info, so you can choose your targets.
After all that, it comes down to hitting the pavement, sometimes literally. Call, email, or visit your potential links. Foster some relationships, and your efforts could go a long way, but don’t be discouraged if you don’t land them all.
You can get all the details of this process in my full article here.
Instead of obsessing over the ranking results, you should start tracking your search impressions. Check out this week’s video for details on how to do it, and why it’s a better gauge for SEO success.
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