All Posts By

Greg Gifford

Top Three KPIs to Measure Local SEO Success

The top ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank.

But once you’ve got your Local SEO campaign up and running, how do you know if it’s working? How can you really tell if your efforts are being put to good use? Take a look at our list of KPIs for Local SEO to see if your campaign is making any headway.
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Optimize your site for the right location

 

In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the wrong location, because he was trying to target a larger city (and it wasn’t even nearby!). Watch this week’s video to learn how you should optimize for your location, and why it’s important to get it right…
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Have you checked your mobile landing pages lately?

 

In this week’s Wednesday Workshop, we talk about the importance of landing pages – specifically, mobile landing pages. It’s incredibly important to keep customers on the path they start off on, so it’s important to create landing pages that make sense. Speed is important too… Nothing kills conversions more than a slow-loading landing page. Watch the video for all the details…
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