In today’s market, specials are a critical part of your dealership’s success, yet most dealers are understaffed and stretched thin. With DealerOn’s new release, Symphony automates all of your specials and specials landing pages direct from OEM incentives and rebates. Keep everything up to date automatically and never lift a finger again!
There’s an old joke that a camel is a horse designed by committee. With its gangly legs, the face that’s somehow both goofy and smug, and of course the famous hump, you can see why. The joke gets to the core of a truism that has been at the heart of design philosophy from the beginning. That idea is, put simply, that design should have a single vision in order to be effective.
We walk around every day with a computer that has access to the bulk of all human knowledge in our pockets. Is it any shock that people want to use it? 95% of consumers research a vehicle purchase online before ever setting foot inside a dealership, and the only thing shocking about that figure is how low it is. Imagine being in the market for a car and not Googling it. That’s weird, right?
So lean into it.