All Posts By

Greg Gifford

In Search Engine Marketing (PPC), Video

Google’s new mobile PPC ad type – and what it means for you

 

In this week’s Wednesday Workshop video, we’re talking about Google’s new (kinda) mobile model ads. While they were “released” a little over a year ago, they weren’t really showing up for quite a while, but now they’ve been re-introduced and they’re out in full force.

The ads feature a swipeable image carousel with captions, as well as several call-to-action buttons. This week’s video points out the important way that dealerships should be updating their PPC strategies to work well with these ad types.
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In Dealership Websites, Search Engine Optimization (SEO), Video

What’s up with Google’s Mobile First Index?

 

In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update.

A Google representative shared several important tidbits about the update, including when we should expect it and what’s going to be changing. Check out the video for all the details.
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