DealerOn Is Now a Mazda Digital Certified Program Partner

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services.

“We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven SEO and digital advertising methods with the Mazda family,” said DealerOn CEO Ali Amirrezvani. “We hope we can provide the same individual digital marketing experience to Mazda dealers as we have to many other dealerships since 2004. It’s that small-business mindset that sets us apart.”

Mazda dealerships who use DealerOn will see a responsive site that loads two times faster than those of competitors. With a focus on data-driven optimization and mobile-first strategies, DealerOn sites have remained a cut above the rest.

DealerOn’s digital marketing services work to provide results you can measure. By utilizing trackable metrics, DealerOn provides proof that its search-engine marketing and display advertising really works. Dealers receive monthly reporting and access to a Google AdWords Certified expert.

DealerOn will also bring new integrations such as:

  • Click-2-Buy: a complete, end-to-end sales platform
  • Behavioral Targeting System: a state-of-the-art lead generation enhancement system
  • Geo-fencing: a platform that allows dealers to target consumers in competitor’s showrooms

With multiple awards, including Driving Sales Top-Rated Website awards, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Aware for Website Providers, DealerOn has proved time and again its dedication to keeping all aspects of digital marketing excellence “Under One Hood.”

Interested in learning more about our Mazda program? Click here to see our official enrollment form.

You can also just give us a call at 844-275-2939, or head over here and drop us a line.

An Easy, Step-by-Step Plan for Local Link Building

Last month, my column over in Search Engine Land focused on tactical strategies for building local links. It’s easy enough to have the theory down, or even know where you want to draw your local links from, but I’ve had a lot of people asking an even simpler question. What is the actual, step-by-step process to building local links?

So I went back to the beginning and looked at how our team handles link building. One of the easier ways to get started is to set up a schedule on a two or three-month cycle. This way, you can’t make any excuses not to get it done. And then there’s research, the most important part of the cycle, if you want to find unique opportunities. Search for local schools, sports teams, tournaments, whatever you can think of that might offer a chance at a connection. Keep your results well organized, including contact info, so you can choose your targets.

After all that, it comes down to hitting the pavement, sometimes literally. Call, email, or visit your potential links. Foster some relationships, and your efforts could go a long way, but don’t be discouraged if you don’t land them all.

You can get all the details of this process in my full article here.

Stop tracking keywords… Start tracking impressions

 
In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker.

Instead of obsessing over the ranking results, you should start tracking your search impressions. Check out this week’s video for details on how to do it, and why it’s a better gauge for SEO success.

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