DealerOn Does NADA 2010

With the NADA Convention and Expo just around the corner, I wanted to let everyone know the plans DealerOn has for the upcoming weekend in Orlando.

We’ll be arriving around noon on Saturday, February 13, and headed back to the cold temperatures of the Washington DC area on Monday, February 15.  During that time, Jeff, Amir, Ali, and Chris will be available to talk with any dealers about how our car dealer online marketing packages will increase your lead volumes and how DealerOn can measure your success through our digital marketing dashboard.

The DealerOn staff is excited about the new online media package we have available.  This new program will supplement your car dealer websites and maximize your online and search engine exposure through our managed blogging platform, Twitter, Facebook, and other social media.

Leave us a message on the blog, or send an email to Jeff, Amir, Ali or Chris to set up some time to meet while in Orlando.  We look forward to seeing everyone and discussing how we can help your dealership sell more cars!

Google Pagerank Incorporates Twitter Presence

Not all auto dealers use Twitter as part of their online marketing campaigns.   For those that do or those that are considering it, it’s important to know what criteria Google uses when ranking tweets now that the search engine giant is beginning to integrate real-time search results.

According to Amit Singhal, a Google “Fellow,” Google will take into consideration not only the number of followers the person tweeting has, but will also look at how reputable those followers are.  This means that a person’s followers will be like an inbound link to your dealership website.  While having a lot can help your search engine ranking, the quality is more important than the quantity.

Singhal confirms this by saying, “One user following another in social media is analogous to one page linking to another on the Web…as established users follow another user, the quality of the followed user goes up as well.”  Singhal also recommends using hashtags sparingly, since that is a common practice of spammers on Twitter.

Google undoubtedly uses other factors when determining which tweets to show in their real-time search results, but having some information is better than none.  Contact your auto dealer online marketing provider if your dealership isn’t using Twitter and would like to, or is and would like to see better results.

Happy New Year 2010

Happy New Year from DealerOn!

On behalf of everyone that works at DealerOn, I’d like to give a sincere thank you to all of our auto dealer website customers and online interactive marketing partners.  Our business is only successful when yours is, and working together is the only way we can both achieve our goals.

2009 has been a difficult year for most in the auto industry, but DealerOn has remained dedicated to helping our auto dealership website customers remain successful and profitable.  We have done this by improving our website technology, customer support, and industry knowledge.

With the loss of our CEO and dear friend, Navid Azadi, DealerOn has had a difficult year as well.  This sudden and sad loss has made the entire DealerOn staff even more focused on making DealerOn the success we, and Navid, knew it could be, and that means a focus on technology and you, our auto dealer website customers.

Again, have a wonderful New Year’s celebration this weekend.  We look forward to continuing to earn your business in 2010.

Dealer Website Page Load Time

Most auto dealerships have already realized that when their car dealer website takes too long to load, a lot of web users will click off and find what they are looking for on a different car dealership’s website.

Just in case the potential loss in sales hasn’t been incentive enough to ensure your dealer site loads quickly, Matt Cutts of Google has announced that Google is going to start taking the load time of a website as a factor in their search engine rankings algorithm, beginning sometime in 2010.

Aim for your each page to load in less than 10 seconds, maximum–the quicker the better.  This means you may have to limit the amount of flash you use on your site (flash also doesn’t rank as well in search engines), keep big files like images, auto-play videos, and sounds to a minimum, and use a car dealer website provider that builds fast loading sites.

The longer your site takes to load, the more web visitors will click off, the more conversions you will miss out on, and ultimately, the less cars your dealership will sell.  And starting soon, the lower you could rank in Google.

Google Local Business Best Practices

Google has recently updated their Local Business listings guidelines in their efforts to further discourage any spam or inappropriate use of their Local Business listing service.  The new guidelines are listed here.

If your car dealer website provider or your Internet department has already listed your dealer website in the Google local listings, then you should probably double check to make sure that they adhere to these new rules, including:

1)      The business name on Google Maps must be your full legal business name.

2)      PO Boxes do not count as physical locations.

3)      If multiple users will be updating your business listing, use a shared, business email account.

4)      If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.dealership.com, a matching email address would be you@dealership.com.

Google is always trying to refine the algorithms that they use to produce the most relevant, useful search results they can.  Either your Internet manager or your car dealer SEO consultants need to stay on top of Google’s ongoing changes and updates to make sure your dealership doesn’t get left behind.