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Knowledge, news, and more about Automotive SEO, SEM, and dealership websites
In Dealership Websites, Mobile

How to tell if your site speed is killing your leads

 

A lot of automotive website providers are touting the benefits of having a responsive website. It’s the new norm and if you’re not on board, you can kiss leads goodbye… But you can’t stop there, because site speed is what’s truly going to keep your dealership in the black.

Speed – The Key To a Happy Customer

Think about your own daily experience using your phone to shop, search for directions, or read reviews. You know that if a business isn’t delivering a screaming fast mobile experience, you’re on to the next one. Guess what, your customers feel the same way when they come to your dealership’s site. We’re not the only ones that believe this and there’s actual science that backs it up. Continue Reading

In Best Practices, Search Engine Optimization (SEO)

Writing content for your site? Read it out loud [VIDEO]

The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful.

Most dealerships have pretty awful content on their sites. We see tons of keyword stuffing, huge lists of nearby cities, giant lists of every conceivable make and model – and none of that stuff works. If your content sounds weird to a human, then it’s not going to help you show up in Google.

This week’s Wednesday Workshop video shares a content writing tip that will help you write better content. Check it out, and let us know what you think in the comments after you’re done!

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In Service Websites, Uncategorized

Leaving cash on the table. You’re all guilty.

 

You got ‘em! A shiny new customer just drove off your lot with a shiny new car. You spent a lot of money to get them to come into your showroom and really pushed your sales team to capitalize on that opportunity. Your website helped, too. Lot’s of great pictures of vehicles, great specials, and an up-to-date inventory all worked together to really highlight your dealership. Your retail game is on point and it just paid off.

But, are you satisfied with only 3.8% margins on that new vehicle sale? You shouldn’t be. You know your dealership truly sees its revenue flow in from that customer coming back, year over year, to your service department. In fact, according to NADA, service accounts for almost 60% of the profits for the average dealership.

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In Best Practices, Search Engine Marketing (PPC)

The Consequences of AdWords for Dummies [VIDEO]

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account is vital to success.

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