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Facebook’s New Like Button [VIDEO]

Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button.

This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the video for all the details…


Welcome back to another Wednesday Workshop with DealerOn! Today, we’re talking about the brand new additions to the Facebook Like button that rolled out this morning.

For years, people have been asking for a “dislike” button – many times, it’s not appropriate to click “like” on someone’s post. For example, if I post that my prized chinchilla died in a freak exercise wheel accident, and one of my friends clicked “like” to express sympathy, it looks really bad… And I’d probably end up mailing them a box of dog turds.

Facebook listened, and rolled out reactions globally to both desktop and mobile. It’s a really seamless experience too – if you just want to like a post, nothing changes… you just click “like”. If you want to use another reaction, just hover over the like button on desktop or hold down the like button on mobile. The available reactions will appear and you can choose whichever one you’d like.

Instead of showing total “like” count, posts will now show total reaction count, along with the icons of the most popular reactions.

If you haven’t seen them yet, here are the new options:

Like, Love, Haha, Wow, Sad, Angry

Notice – there’s still no “dislike” button – but I’m sure everyone will just use the Angry reaction instead.

So that’s the skinny on the new Facebook reaction options – I’m gonna have to end it here, cause I need to go troll the heck out of the Fox and X-files page with dislike reactions over that awful ending to the X-Files.

But before I go, as always, if you have any questions or comments, leave ‘em down below, and we’ll get back to you shortly. AND – don’t forget about our VIP karaoke party at NADA! If you wanna get in on the karaoke competition and win the $500 prize, submit your YouTube video to Thanks, and we’ll see ya next week for another Wednesday Workshop with DealerOn.

Author Greg Gifford

Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

More posts by Greg Gifford

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