DealerOn Blog | All things Automotive SEO, SEM, and dealer websites

DealerOn Karaoke Party at NADA [VIDEO]

Don’t miss our awesome karaoke after party at NADA!

If you’ve been to any automotive conferences in the last few years, you’ve probably been to, or at least heard about, one of the underground Joe and Shaun Karaokethon parties. This time, we’re going bigger…

DealerOn is throwing a karaoke after party on Saturday April 2, from 11pm to 4am at Dino’s Lounge. It’s going to be pretty exclusive, so make sure you stop by our booth to get a pass – this time, you won’t be able to get in without a pass!

Make sure you shoot a video of yourself rocking your favorite karaoke tune – we’re going to pick the best 5 videos, and those people will perform for a panel of celebrity automotive judges at midnight, and the winner will get $500 cold hard cash! Shoot a link to your entry video to shaun@dealeron.com.

Shaun Raines In Best Practices, Search Engine Marketing (PPC)

Are you using mobile preferred ads? [VIDEO]

This week’s Wednesday Workshop video covers mobile ads for PPC. IF you handle your own AdWords account at the dealership, you’ll definitely want to watch and make sure you’re using these incredibly effective ad types. If you use a vendor instead, you’ll still want to watch, because you’ll want to be sure your vendor is using the most up to date tactics.

With so many people using their phones to browse the Internet (and the number continues to increase), it’s important to target your customers with the right ad types. Mobile preferred ads and call only ads specifically target users on their mobile devices, and convert like hotcakes.

As always, if you have questions or want to know more, just leave something down below in the comments, and we’ll get back to you shortly!

Shaun Raines In Best Practices, Search Engine Marketing (PPC)

PPC Presentation From Digital Dealer 20 [VIDEO]

Download the slides here,

This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info.

The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up to 11 – yes, that’s totally a Spinal Tap reference. In fact, I was inspired by “the Beard” and his movie themed presentations, so this one is chock-full of 80’s heavy metal references.

Kick back, enjoy, and rock out your dealership’s PPC strategy. If you’ve got questions, leave ’em in the comments and I’ll get back to you…

Greg Gifford In Best Practices, Search Engine Optimization (SEO)

10 Local Link Building Tips for 2016

My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver.

For this month, rather than just talk about why it’s important (it’s very important), I wanted to give specific how-to tips. In fact, I shared 10 ideas that any dealer in the country can start implementing today. From local Meetups, to creating a local resource page, to taking advantage of things you’re already doing, these tips work.

Take a look at my post here. If you’ve got any questions, leave them in the comments below and I’ll pop back in and answer them.

DealerOn Admin In Best Practices, Lead Conversion, Mobile, Video

Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO]

Download the slides here

We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access.

As always, if you have any questions, just give us a shout or fill out the form to the right.

Check out our other DD20 presentations:

Local SEO by Greg Gifford

Targeting Mobile Shoppers by Mike DeVito

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