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Knowledge, news, and more about Automotive SEO, SEM, and dealership websites
In Events

We’re headed to Vegas for Digital Dealer 23! You coming?

Digital Dealer 23 is just around the corner on September 18-20, and if you haven’t registered yet to attend or scheduled your demo with us to get $50, you’d better get going.

If you need a little persuasion, remember that there will be over 100 educational speakers at the 3-day conference. You’re bound to learn something you didn’t know before. This year’s speakers will include DealerOn’s Greg Gifford and Shaun Raines.

You can hear Greg talk about pushing yourself to the top of Google’s organic search with inbound link opportunities and optimizing site content. This 100-minute session is based on the 2017 Local Search Ranking Factor, and Greg will share more details and go more in-depth than he ever has before.

And you really don’t want to miss out on Shaun’s Beatles-themed session on the future of digital marketing. Come Together and hear how you can improve your mobile and voice search engagement with a few tips and tricks Shaun has mastered.

And of course you can’t miss out on stopping by DealerOn’s booth #305 to check out all of our digital excellence. We’re rolling out the big guns this year, and we’ll be sharing info on some of our new services like:

  • Click-2-Buy: A fully integrated, all-in-one plugin that puts the entire car buying process online. Convenient, simple, and easy to use.
  • Behavioral Targeting System: Our brand new BTS ensures website visitors will have personalized, relevant offers while cruising your site. Give the people what they want, when they want it.
  • Parts & Accessories E-Commerce Platform: A ready-to-use parts & accessories storefront integrated directly into your website. That’s your market right at your customer’s fingertips.
  • Geo-Fencing: Target your customers with precision and accuracy, anywhere, anytime—like in your competitor’s showroom.

If that’s not enough to convince you, then don’t forget to schedule your demo from DealerOn and receive a $50 gift card, no strings attached. Since the conference is in Vegas at the Paris Hotel and Casino, you might just be able to turn that $50 into $500. Who knows?

In Website Optimization

Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.

Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the speed of your site is an important variable in their decision-making process. On average, 40 percent of visitors will leave a site that takes more than three seconds to load, which means you don’t have any time to waste.

Third party integrations are one of the reasons your site may not be running as quickly as it could. Third party applications are the outside tools supplied by vendors, such as chat apps, service schedulers, trade application tools—anything that comes from an outside vendor. These tools are integrated into your site via third party tags, and careless integration can slow things down at best, and bring your site crashing down at worst.

Take these tips into consideration to streamline your third party integrations.

Communicate with Your Vendors
You should know what your third party vendor is supplying, how it will work, and what you can expect. A good way to know exactly what you’re getting is to have an SLA (service-level agreement). Include your minimum expectations from the tool and a way to measure potential performance issues, this way there can’t be any surprises.

If your third party is hosted in a different country from the majority of your visitors, you’ll want to find out if they use a CDN (content delivery network). Without one, your visitors will experience increased latency and slower load times. That’s enough to send most of them packing. You can also improve site speed by asking vendors optimize their scripts, such as minifying any JavaScript files.

Keep in contact with your vendors so you know immediately if they alter or update their third party tags. Outdated tags can cause a variety of issues for your site’s performance, especially if your code isn’t asynchronous. The web moves quickly, and if you miss an update your page’s loading time may suffer.

Synchronize Your Code
Speaking of asynchronous code, it’s good to remember that you don’t have complete control of your third party tools, which means you have to set up as many fail-safes as possible. This is where ensuring any third party code is asynchronous with your own comes in handy. This will prevent third party tags from having a dependency on your code, which can result in a SPOF (single point of failure) that could bring down your entire site.

Clean Up Waste
You probably have a lot of third party applications on your site, but are all of them useful? Take some time to measure a third party tool’s impact on your business. Do these tools line up with your performance goals? Are they significantly impacting your ROI?

To decide of a tool is worth having, analyze the percentage of conversion rate lost with each second of page delay caused by third party tools. We’ve talked before about the benefits of A/B testing, and this would be an opportunity to put it into practice. Provide one page with the third party tool and one without, and then compare the bounce and conversion rates. If there is a major difference, and the tool does not provide significant benefit to your business, you may consider eliminating it all together.

Third party tools are a necessary part of running a website, but they can quickly attribute to slow loading times if not watched carefully. Keep an eye on your vendors to make sure no outside forces can affect what’s happening on your site.

In DealerOn, Dealership Websites

DealerOn Is Now a Mazda Digital Certified Program Partner

We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services.

“We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven SEO and digital advertising methods with the Mazda family,” said DealerOn CEO Ali Amirrezvani. “We hope we can provide the same individual digital marketing experience to Mazda dealers as we have to many other dealerships since 2004. It’s that small-business mindset that sets us apart.”

Mazda dealerships who use DealerOn will see a responsive site that loads two times faster than those of competitors. With a focus on data-driven optimization and mobile-first strategies, DealerOn sites have remained a cut above the rest.

DealerOn’s digital marketing services work to provide results you can measure. By utilizing trackable metrics, DealerOn provides proof that its search-engine marketing and display advertising really works. Dealers receive monthly reporting and access to a Google AdWords Certified expert.

DealerOn will also bring new integrations such as:

  • Click-2-Buy: a complete, end-to-end sales platform
  • Behavioral Targeting System: a state-of-the-art lead generation enhancement system
  • Geo-fencing: a platform that allows dealers to target consumers in competitor’s showrooms

With multiple awards, including Driving Sales Top-Rated Website awards, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Aware for Website Providers, DealerOn has proved time and again its dedication to keeping all aspects of digital marketing excellence “Under One Hood.”

Interested in learning more about our Mazda program? Click here to see our official enrollment form.

You can also just give us a call at 844-275-2939, or head over here and drop us a line.

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(877) 543-4200
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(877) 543-6321