As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday Workshop video, we share 5 easy tips to help boost your engagement signals in ways that can be detected by Google.
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It’s not rocket science: doing the same over and over again isn’t going to improve your results, so if you’re making the same mobile mistake over and over again, it’s going to keep costing you money. But I’m here to help. I’m going to talk about a few common mobile mistakes that can cost you some serious cash.
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We’re diving deep into the car-buying journey over the next few weeks and giving you an inside look at the tools and strategies that line up with each micro-moment. You can check out our previous post here, which gives you a brief overview of the micro-moments dealers should pay attention to, as well as some useful tips to get you started.
But now we’re going to get into the nitty gritty details that are really going to set you over the top.
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In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to get things right, and how to make sure you’re linking correctly within your site.
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In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly what you need.
You’ll see the same high caliber speakers, but in smaller settings – and it’s much more affordable. Check out this week’s video for more details.
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