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Knowledge, news, and more about Automotive SEO, SEM, and dealership websites
In Website Optimization

Balancing Mobile and Desktop Goals

Did you know that mobile conversion rates are less than 50% of desktop conversion rates? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re not optimizing for the device and bringing in those leads, you’re falling behind in the automotive digital world. Mobile-first is no longer a suggestion, it’s a necessity, but that doesn’t mean your desktop design should be neglected, either.
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In Search Engine Optimization (SEO), Video

How to use Google Q&A to write better website content

In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help guide your content creation process and you’ll have a better website.
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In

Three Audiences Your Marketing Team Should Know About

If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized.

When defining your audiences, you have to look at things like browsing patterns, loyalty, site engagement levels, and more. But to get started you should know that both Google and Facebook use three types of audiences: behavior-based, list-based, and lookalike.
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In Press Release

Ford Selects DealerOn as Official Website Provider

 

Having options is a great thing, and we’re thrilled to announce that DealerOn is officially a website provider in the FordDirect Program! That’s right, Ford dealers are no longer limited to a single provider, and can now choose to partner with DealerOn to take advantage of our high-converting, fast-loading website platform.

DealerOn’s award-winning website platform is responsive and adaptive (a design recommended straight from Google) and is 100% faster than any other platform. What can a website that loads TWICE as fast as the competition do for your dealership? We’d love the chance to show you.

DealerOn is the top choice for thousands of dealers all over the country, and now we get the chance to prove why we should be the top choice for Ford too. Hundreds of Ford dealers have already partnered with DealerOn, and we can’t wait to start delivering results.

We are truly honored that Ford has selected DealerOn as an official website provider, and we look forward to a long and fruitful relationship with them and their dealers.

If you want to start selling more cars more profitably, then why not take a quick demo? Come see what all the buzz is about.

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In Search Engine Optimization (SEO), Video

Check out our SEO Presentation from Innovative Dealer Summit

 

This week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, Colorado a few weeks ago. I shared a lot of great tips on Local SEO and some amazing new information on Google Posts and Google Questions and Answers.

It’s about 45 minutes long, so make sure you’ve got time to kick back and absorb all the awesome knowledge nuggets…

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