This week on our blog, we’ve got another solid post over at Search Engine Land from our Director of Search and Social, Greg Gifford. The topic? Being the king of your own back yard before moving to your neighbor’s yard. Continue Reading
This week’s Wednesday Workshop shares another crazy story from the trenches… This time, it’s a scary story about a vendor holding a dealership hostage! You’ll have to watch the video to get the full story – but make sure you’re not letting any of your vendors dictate how you run your dealership!
Let’s talk about websites. Specifically, your site domain, which is located just to the right of the “www.” Now, whether you built your own website or just manage one for your company, odds are that a lot of work went into choosing the domain. It should be easy to spell, typo-resistant, and memorable. Stamps.com is a great example, because they’ve got wonderful consistency. Stamps.com is the name of the business, and their website is simply www.stamps.com. Easy to find, right? Continue Reading
This week’s Wednesday Workshop video is a special holiday-themed message… It’s a bit different than what we’ve done in the past, we hope you’ll enjoy it!
If you’d like to watch the companion video – Watch Martha here
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We’ve been kinda busy. Doing what? Writing a book, of course. We asked our Director of Search and Social, Greg Gifford, what dealers needed to know most when it comes to digital marketing. His answer: “Dealers absolutely need local SEO, not just traditional SEO, to make it in today’s world of online searching.” Local SEO is a more complex subset of traditional SEO, and it’s what helps your dealership show up in Google’s search results for the people in your area who are looking online for a new car. Continue Reading
