Category

Video

Micro-Moments: Get There Early (and bring pics!)

Last week, we talked about Google’s “micro-moments” and how a typical automotive shopper uses their phone or computer to move further in the purchasing funnel. As they learn more about the car they’re interested in, customer research gets more and more detailed. We’ve all heard the Google mantra, “Be there, be useful, and be quick.” But after reading this blog post, you may want to consider getting there early, too. Let’s talk about how showing up early in the online car buyer’s path to purchase (with helpful images & videos) might help you sell more cars.

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Voice search – is your dealership ready?

 

This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships.

Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and started to prepare your site for the fast-approaching future of voice searches?

Watch this video and see why these questions are incredibly important to your dealership.
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Mean Tweets – NADA 2017 Edition

 

For this week’s Wednesday Workshop, we’re bringing back one of our most popular videos of last year – vendors and dealers reading mean tweets. While we were at NADA in New Orleans, we grabbed a few dealers and vendors and had them read mean tweets that other people had written about them… And the results were hilarious.

Watch and laugh – and come back next week for another Wednesday Workshop from DealerOn.

Can Hot Wheels help you sell more cars?

In this week’s Wednesday Workshop, Shaun shares his Hot Wheels story… If you’ve ever seen him speak at a conference or 20 group, you’ve heard the story – but if you haven’t, it’s incredibly insightful.

We don’t want to spoil the story, so you’ll have to watch the video and learn his incredibly creative way of connecting with customers that helped him sell more cars.
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You’ve got to own your dealership’s backyard

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town.

It’s important to own your own backyard before you go after your neighbor’s. With the recent updates to Google, it’s exceedingly hard to rank well in a city where you’re not actually located. Before you put all your effort into showing up elsewhere, make sure you’re showing up as well as you possibly can in your own city.
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