In this week’s Wednesday Workshop, we share a tip that stems from a discussion with a dealer in our booth at Digital Dealer 23 last week. The dealer was wondering why he didn’t show up for generic brand searches in his own town town. After a bit of digging, we realized that he was optimizing his entire site for the wrong location, because he was trying to target a larger city (and it wasn’t even nearby!). Watch this week’s video to learn how you should optimize for your location, and why it’s important to get it right…
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