Feature Friday

Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you.

The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels, # of reviews, etc. And while structured data is a fairly standard web development tool, the amount of traffic you get to your website depends on how well you use it.
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Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong.

But don’t worry, we’ve got you covered with our signature Service Plus package. We will enhance your current website by creating relevant, uniquely optimized content designed to drive online traffic straight to your service center. We can share your special offers, promotions, and we even provide helpful auto repair & service-related posts and articles that will draw potential customers right to your front door — and away from those other guys.

If you’re ready to stop losing business to your service competitors and start seeing more revenue from your fixed ops, watch this week’s Feature Friday video above.

If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside look at our signature Pricing Tool that puts you behind the wheel of your dealership’s pricing. Continue Reading