Category

Events

Digital Dealer 19 Preview – Wednesday Workshop

Heading to Digital Dealer in Las Vegas next week? This week’s Wednesday Workshop gives you info on all the DealerOn speakers, events, and giveaways… make sure you watch and get all the details!

VIDEO TRANSCRIPT

Hey, and welcome back to another Wednesday Workshop with DealerOn. This week’s video is short and sweet, because we’re getting ready to head to Vegas for Digital Dealer 19. In fact, that’s what we’re going to talk about today…

If you’re going to the conference, make sure you take a look at the agenda beforehand and plan out your sessions. Once you’re there, it’s a pretty overwhelming experience, and you don’t want to get distracted. Think about your current pain points, and what you want to learn while you’re in Vegas – then check the schedule and see which sessions will help you the most.

And of course, make sure you block out the time to come see me speak on Monday at 1:30, when I’ll be sharing all the latest Local SEO tips to help your dealership get more visibility online.

I’ll also be a part of the breakfast keynote panel on Tuesday morning, along with our VP of Marketing Shaun Raines, and dealers Bobbie Herron and Jennifer Briggs.

You should also make sure to carve out time to check out our other awesome DealerOn speakers…

At 1:30 Tuesday, you’ve got two awesome speakers to choose from: Mike DeVito is going to be talking about what Google and car buyers need from a mobile website, and Shaun Raines will be partnering with Joe Webb for CSI: Dealership, helping you track down the killers of your sales and reputation.

Don’t forget to stop by our booth and pick up a temporary tattoo pass for the DealerOn VIP section of the big Digital Dealer party on Tuesday. You’ll also want to grab one of our t-shirts so you can share a selfie on Twitter or Facebook to be entered for a chance to win an Apple Watch.

Thanks for stopping by – check back next week for another Wednesday Workshop video, which we’ll be shooting in our booth at Digital Dealer!

See Greg Gifford at Affiliate Summit West 2016 in Vegas!

Our very own Search Expert, Greg Gifford, is not only speaking, but keynote speaking at the Affiliate Summit West 2016, Tuesday, January 12, 2016 at Paris Las Vegas.

Greg is a regular speaker at search, social, and automotive conferences all over the world; he’s speaking at brightonSEO in England later this month. Not only is he incredibly knowledgeable, he has an insane amount of movie trivia packed into his brain, and his presentations are hilarious and well worth your time. Check out this recent webinar he did on Local Search Tips with an impressive amount of 80’s movie references.

 

He’s also a member on the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices.

Affiliate Summit provides educational sessions and conferences focusing on the latest affiliate marketing issues and strives to create a productive networking environment for affiliate marketers.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

NADA 2014 Recap – A DealerOn Perspective

The National Automobile Dealers Association convention came back to New Orleans this year.  NOLA never disappoints with its memorable blend of unique culture, food and music.  If you’ve never attended the NADA convention you might be overwhelmed by the size difference when compared to smaller events.  NADA is the “Big Show” and anybody and everybody in the automotive space shows up.  From OEM’s like Ford, GM, Dodge to big vendors including ADP, DealerTrack and hundreds more, you can’t miss the magnitude of NADA.

DealerOn was more than ready to hit the exhibitor show floor this year and the company projected a magnetic energy that drew crowds all weekend long.  More on that later…

The convention is loaded with workshops and this year our own Chris Deringer and Jeff Clark were presenters.  This is a great accomplishment for DealerOn and for Jeff and Chris personally as NADA is known to have the strictest guidelines and review processes for selecting speakers.  The workshops are all dealer focused and intended to provide “how to” insights for dealers to take back and put their knowledge into action.  Jeff presented “Proven Digital Strategies That Increase Fixed Ops” and Chris delivered “Sell More Cars With Google Analytics”.  Along with the workshops NADA offers a select number of keynote presentations and this year they spent big bucks on Hillary Clinton as their closing keynote speaker.  In years past, George W. Bush, Bill Clinton and George H.  Bush have all keynoted NADA.


Let’s get back to how impressive DealerOn was this year at NADA.  If you’re a DealerOn team member, give yourself a pat on the back, a high five and hug another team member because the collective effort was well represented in New Orleans.  From production, design, creative, support, sales, marketing, behind the scenes and customer facing, EVERY person on the DealerOn team is related to what we go to market with and EVERY team member should be proud.


The booth was rocking all weekend!  With eight demo stations available we were able to showcase the pure awesomeness of DealerOn from a very impressive booth.  We were very excited to demonstrate our new responsive website technology and dealers loved it!  With dealers constantly in our booth we also offered the comfort of three couches where they could rest their tired feet.  If that wasn’t enough, we served them coffee, water or their choice of several tasty adult beverages.  In addition to rest, relaxation, demonstration and a beverage of choice the DealerOn booth constantly pulsed with music.  These elements combined with the DealerOn team members at the show helped us make a huge impact this year at NADA.  We were so grateful for the opportunities to spend time with current and soon-to-be clients.

Thanks to the entire DealerOn team for making NADA 2014 a smashing success!

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