Go ahead and mark your calendars now and we’ll tell you why below.
Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit down with moderator Scott Empringham from Flash Point Communications to have a candid conversation about digital marketing and the auto industry.
Rarely do these powerhouses share the same stage, so it’s not something you want to miss. Need a few more reasons to believe this will be worth the trip? Deal.
What you’ll walk away knowing:
- Learn about the highest value advertising opportunities for your dealership right now
- Learn differences and similarities within Google and Facebook’s advertising options
- Understand why dealers should create digital marketing priorities
Why is this so unique?
Google and Facebook have a lot in common whether they like it or not. Both companies recognized opportunities in very new markets and wasted no time eclipsing anyone and everyone else. They weren’t first, but they were better. Much better. Google quickly became the greatest search engine on the planet and dominating the world of search made pay-per-click advertising a no-brainer. AdWords is the most disruptive advertising platform in the history of EVER and dealers truly need to understand and fully utilize its value.
Facebook didn’t care about your previous social space. Their mission was to connect us in ways that had never been done before and they hit a grand slam. When you build the biggest social media network in the world and that network is built with your user’s personal information and preferences, you might end up with an extremely powerful advertising platform. Dealers need to know exactly how powerful and valuable Facebook is to them as an advertising channel.
Time will fly in this panel session because there’s so much ground to cover, but you won’t want to miss the opportunity to learn why Facebook and Google should be top advertising priorities in your pursuit of digital success.
Need another reason to show up?
Shaun Raines and Peter Leto are also hosting a session, which you don’t want to miss. It’s called “Google Talks Mobile: Calibrating your dealership for success with mobile shoppers” and will focus on the following key knowledge bombs:
- Learn about recent changes to Google SERPs and what it means to your dealership
- Learn about new mobile ad types for automotive and how you can benefit
- Learn about smart phone driven micro moments and how they relate to you
- Understand how to prioritize for mobile lead conversion
Yeah, we thought that sounded compelling, too.
One more thing to sweeten the deal?
DealerOn is happy to offer 50% off any tickets just by clicking this link and registering. Make sure to use “Enter promotional code “DDWDEALERON” before clicking “Order Now”.
Looking forward to seeing you at Digital Dealer Workshop Northeast.