DealerOn, Author at DealerOn

DealerOn In Best Practices, DealerOn, Events

NADA 2016 – Speaker Presentations

NADA is over, but the learning never stops. Three top DealerOn execs took the stage and delivered some great thought leadership presentations. We heard from lots of dealers that the knowledge they dropped was wildly helpful.

Now, we know that not everyone could make it to NADA and some of those that did go made the wrong decision and skipped these presentations. That’s OK. We have you covered.

Here are all 3 of the presentations from Greg Gifford, Ali Amirrezvani and Jeff Clark:

Automotive SEO Is Serious Business

Learn the difference between traditional and local SEO. Discover easy ways to spot shady SEO providers or how to optimize the signals for local SEO in-house. You will leave with a clear understanding of the on-site and off-site signals that will help your dealership stay at the top of local searches.

Download Greg’s slides

Killer Mobile Marketing Strategies That Drive Sales

Learn how to build a strategy for marketing to mobile consumers. Discover how to optimize your online presence for mobile car buyers; websites for Google’s mobile algorithm; paid search budgets, targeting, and landing pages for mobile automotive consumers; and mobile email sales and service campaigns.

Download Ali’s slides

Digital Secrets that Fill Service Lanes

Find out how to dominate the digital market and fill your service lane. Learn from case studies and real-world examples of forward-thinking dealer groups that are winning the online marketing battle against national service center chains in the exploding fixed-operations market.

Download Jeff’s slides

DealerOn In DealerOn, Events, Mobile, Search Engine Marketing (PPC)

Brotherly Love? A Candid Digital Marketing Conversation With Google and Facebook

Go ahead and mark your calendars now and we’ll tell you why below.

May 3-4, 2016. Cherry Hill, NJ.

Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit down with moderator Scott Empringham from Flash Point Communications to have a candid conversation about digital marketing and the auto industry.

Rarely do these powerhouses share the same stage, so it’s not something you want to miss. Need a few more reasons to believe this will be worth the trip? Deal.

DealerOn In DealerOn, Events

DealerOn and #PaulieStrong at NADA

DealerOn is a very proud supporter of one of the auto industry’s truly good guys, Paul Jimenez. Earlier this year, the Jimenez family lost their 10-year-old son, Paul Ulysses Jimenez, to a rare form of pediatric cancer, Rhabdomyosarcoma. Since his passing, the PaulieStrong Foundation has been started by the family, inspired by the brave fight of Paulie.

DealerOn In Best Practices, DealerOn, Lead Conversion, Web Analytics

Why you Should be A/B Testing

There has been some buzz around the conversion topic lately. Most internet marketers should know that conversion rate optimization (CRO) is important to their efforts online. Whether you think website conversion rate per form submission is the ultimate measuring stick for website performance or if you have a difference of opinion to what is measured as a conversion. We can all agree that lead performance is important. And, any internet marketer who agrees that conversion rate or lead performance is important, should be A/B testing (or multivariate) their site/pages.

DealerOn In Press Release

Eric Bolster Joins DealerOn as Director of Sales

Today, DealerOn, the leading website provider to car dealers, announces the hiring of Eric Bolster Jr. as their new Director of Sales. Most recently, Bolster worked as an Executive Sales Manager at DealerSocket after the acquisition of DealerFire.

Jeff Clark, DealerOn’s Chief Sales Officer, said, “With such rapid growth, it was clear that DealerOn needed someone with a strong history of demonstrated management and sales skills to help shape our sales team. Eric is clearly a good fit, and has already made a huge impact on the DealerOn Sales Organization. With Eric at the helm, DealerOn is ready to take our sales team to the next level.”

In his role as Executive Sales Manager, Bolster aided in new hire training and quickly became the team leader in DealerFire product training efforts, as well as competitive analysis, and sales strategy of the product line for most across the DealerSocket sales organization. He was responsible for 31.8% of new business revenue to DealerSocket per the DealerFire product line in just 6 months.

After years of customer service experience at a big box American retailer, Bolster got his start in automotive on the dealership floor. Working his way from a salesman to Internet Sales Manager in both high-line franchise and independent spaces, he transitioned to the vendor side in 2013, joining the DealerFire team as a Regional Sales Manager where he was responsible for 25% of all new business revenue. A graduate of the University of Wisconsin – Oshkosh, Bolster enjoys golf, good food, and being a father and husband.

Eric will be joining DealerOn at Digital Dealer 20 in Orlando. He’ll be present at Booth #401, so stop by to wish him well in this new endeavor. DealerOn also has multiple speakers lined up to present during the conference. Read more about our presenters here.

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