In this week’s Wednesday Workshop video, we explain the details about the two major updates released by Google this month. It’s not often that two major updates are pushed out in the same month, so we wanted to explain what’s changed so dealers understand what’s different.
What’s been dubbed the Possum update rolled out a few weeks ago, and it’s the update that most dealers would have noticed. Possum resulted in quite a few changes to how businesses are displayed in local searches, specifically in the 3-pack and the Local Finder page. Google also release Penguin 4.0, the final major iteration on its link spam algorithm (it’s now baked into the core algorithm and updates in real time).
The Beard and the Hair are back for this week’s Wednesday Workshop video! This week, we’re talking about prioritizing your marketing channels so you get maximum return.
All marketing channels are not created equal. Some work better for B2B, yet fail miserably in B2C situations. You’ve got to find the right marketing channels for your dealership and prioritize the ones with the biggest return.
For this week’s Wednesday Workshop video, we continue on the same subject of writing amazing content for your dealership’s website. Last week we shared a tip that helps come up with amazing content, and this week the tip will help you make sure the content is written well.
It’s a simple tip – just read your content out loud! If it sounds odd, then it’s wrong. It’s got to be conversational. Watch the full video for more details…
https://dealeron-1.wistia.com/medias/qg56y9vp1d?embedType=async&videoFoam=true&videoWidth=907
In this week’s Wednesday Workshop video, we share the most important question to ask when you’re doing SEO. Of all the signals that influence how a site shows up in search results, the content of the site is most important. When you ask yourself this all-important question and answer it well, your content will be amazing…
