Video Archives | Page 26 of 38

Greg Gifford In Dealership Websites, Search Engine Optimization (SEO)

Update your holiday hours in Google!

This week’s Wednesday Workshop is a short one, but it’s incredibly important. We explain how to update your holiday hours in the Google My Business dashboard so that customers know when you’re open. Many dealerships have modified hours during the holidays (or might be closed on certain days), so it’s important to keep your customers informed.

Greg Gifford In Search Engine Marketing (PPC), Search Engine Optimization (SEO), Video

You’ve got to own your dealership’s backyard

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town.

It’s important to own your own backyard before you go after your neighbor’s. With the recent updates to Google, it’s exceedingly hard to rank well in a city where you’re not actually located. Before you put all your effort into showing up elsewhere, make sure you’re showing up as well as you possibly can in your own city.
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Greg Gifford In Search Engine Optimization (SEO)

Details about the latest Google update

In this week’s Wednesday Workshop video, we share updated info about Google’s latest update to its search algorithm. Back in September, Google rolled out (the unfortunately named) Possum Update, which changed several elements of local search results.

My friend Joy Hawkins (one of the smartest Local SEO experts out there – go follow Joy on Twitter) has done extensive research on the Possum update, so we wanted to share the results of what she’s found. Check out the video for all the details on the update.
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Greg Gifford In Best Practices, Search Engine Optimization (SEO)

Tales from the Trenches – Don’t let a vendor hold you hostage!

This week’s Wednesday Workshop shares another crazy story from the trenches… This time, it’s a scary story about a vendor holding a dealership hostage! You’ll have to watch the video to get the full story – but make sure you’re not letting any of your vendors dictate how you run your dealership!

Greg Gifford In Best Practices, Events, Video

A Special Thanksgiving Wednesday Workshop

This week’s Wednesday Workshop video is a special holiday-themed message… It’s a bit different than what we’ve done in the past, we hope you’ll enjoy it!

If you’d like to watch the companion video – Watch Martha here
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Update your holiday hours in Google!

You’ve got to own your dealership’s backyard

Details about the latest Google update

Tales from the Trenches – Don’t let a vendor hold you hostage!

A Special Thanksgiving Wednesday Workshop

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