Feature Friday: eWallet Coupons

 

When was the last time you brought a wallet full of coupons to your local grocery store? If it was longer than you’re willing to admit, then you’re right on track with the majority of consumers. Physical coupons hand-clipped from a magazine just aren’t used anymore, especially now that everyone has a smart phone with discounts right at their fingertips. Nearly 82% of customers agree that they prefer the ease of digital coupons, and the people who visit your dealership aren’t any different.

DealerOn’s eWallet feature has got you covered. You can offer digital coupons directly to your customers through their smart devices, which can be saved to their phone via Apple Wallet and Android Pay. Highlight your 30% off oil changes or a discount on tires through an easily downloadable coupon that doesn’t require any forms or promo codes, just the click of a button.
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Stay On Top by Sticking to the Bottom

Put your most important information above the fold — that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, where it is visible to users without scrolling. When you only have four seconds to get your visitors’ attentions, it makes sense to optimize your above-the-fold content in order to keep them coming back for more, but once you’ve got them caught, how do you reel them in?

As soon as your users get started in the buyer’s journey, you need to start thinking about the rest of your page design. Not optimizing your below-the-fold content means you’re missing out on some great opportunities to turn a lead into a buyer.

Stick to these best practices when it comes to optimizing for the bottom of your webpage page, and you’ll be heading to the top in no time.
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Top Three KPIs to Measure Local SEO Success

The top ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank.

But once you’ve got your Local SEO campaign up and running, how do you know if it’s working? How can you really tell if your efforts are being put to good use? Take a look at our list of KPIs for Local SEO to see if your campaign is making any headway.
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Dissecting Your Website’s Anatomy

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structure down to a science.

To produce a finely tuned website specimen, there are a few variables you should keep in mind. These basic points will ensure your site is a proven success.
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We’re headed to Charlotte!

Break out your drivers, because we’re headed to Charlotte!

We’re teaming up with Google, ELEAD1ONE, and CarGurus for another Digital Strategy Summit, this one on November 2 in Charlotte, North Carolina! We’ll be setting up camp at Topgolf, and bringing some automotive digital experts with us. We’ll share the latest and greatest in online marketing to help you sell more cars, and then we’ll join you in perfecting that back swing. Oh, and don’t worry, we’ll bring the food and the drinks.

Did we mention that it’s free? That’s right: free tickets, but limited seating, so register now!

GET MY TICKETS NOW!

Can’t wait to see what we’re bringing to the table? We’ve got the breakdown here:

Kevin Lao, Google

Digital Marketing Best Practices

Kevin’s talking all things Google, including the new Dealer Playbook. He’ll also break down best practices for digital marketing. Don’t miss these key Google insights straight from the source.

Greg Gifford, DealerOn

Local SEO

Greg will drop the bomb on Local SEO, breaking it down for us in an easy, understandable way. Don’t let search engines glaze over your site. You’ll also take home a copy of Greg’s new book on Local SEO.

Shaun Raines, DealerOn

PPC & Digital Marketing

Shaun Raines will be sharing his infinite knowledge on SEM. His presentation on the exclusive details of paid search, all with one goal in mind: helping you sell more cars.

Martha Blue, CarGurus

Measuring & Optimizing in a Multi-Channel World

Start to see some real improvements in your ROI with Martha’s key best practices for measuring and optimizing data when your competing for attention on digital channels.

Mark Queen, ELEAD1ONE

Service Center Success

Get your customers on the same page with your advisors and technicians by learning how local North Carolina legend, Scott Clark Toyota, has outperformed every other store’s service department.

Michael Devito, DealerOn

Mobile Strategy & Optimization

Michael will share his tips on website optimization and mobile conversion. The secret to a successful site is a mobile-first strategy, of course, and he’ll unlock all the secrets your dealership needs to succeed.

After the session we’ll feed you some dinner, throw back some beers, and hit a few balls. Sound like a good time? We think so too. We mentioned it was free, right?

Register now before slots fill up! All dealers are welcome, regardless of OEM. We don’t horde this kind of knowledge.

See you in Charlotte!

GET MY TICKETS NOW!

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