For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to all the dealers and industry friends that helped make what you’re about to see AWESOME! Enjoy!
NADA is over, but the learning never stops. Three top DealerOn execs took the stage and delivered some great thought leadership presentations. We heard from lots of dealers that the knowledge they dropped was wildly helpful.
Now, we know that not everyone could make it to NADA and some of those that did go made the wrong decision and skipped these presentations. That’s OK. We have you covered.
Here are all 3 of the presentations from Greg Gifford, Ali Amirrezvani and Jeff Clark:
Learn the difference between traditional and local SEO. Discover easy ways to spot shady SEO providers or how to optimize the signals for local SEO in-house. You will leave with a clear understanding of the on-site and off-site signals that will help your dealership stay at the top of local searches.
Learn how to build a strategy for marketing to mobile consumers. Discover how to optimize your online presence for mobile car buyers; websites for Google’s mobile algorithm; paid search budgets, targeting, and landing pages for mobile automotive consumers; and mobile email sales and service campaigns.
Find out how to dominate the digital market and fill your service lane. Learn from case studies and real-world examples of forward-thinking dealer groups that are winning the online marketing battle against national service center chains in the exploding fixed-operations market.
Go ahead and mark your calendars now and we’ll tell you why below.
May 3-4, 2016. Cherry Hill, NJ.
Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit down with moderator Scott Empringham from Flash Point Communications to have a candid conversation about digital marketing and the auto industry.
Rarely do these powerhouses share the same stage, so it’s not something you want to miss. Need a few more reasons to believe this will be worth the trip? Deal.
We had a blast at NADA last weekend, and we shot a ton of video footage at our booth. Inspired by a late night comedy bit (which you’re probably familiar with), we had a few dealers and vendors read mean tweets about themselves. We even had a few of our own employees suffer through some tweets join in the fun.
Keep an eye on the blog – we’ll have more fun videos coming soon!
DealerOn is a very proud supporter of one of the auto industry’s truly good guys, Paul Jimenez. Earlier this year, the Jimenez family lost their 10-year-old son, Paul Ulysses Jimenez, to a rare form of pediatric cancer, Rhabdomyosarcoma. Since his passing, the PaulieStrong Foundation has been started by the family, inspired by the brave fight of Paulie.
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