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Best Practices

We’re headed to Charlotte!

Break out your drivers, because we’re headed to Charlotte!

We’re teaming up with Google, ELEAD1ONE, and CarGurus for another Digital Strategy Summit, this one on November 2 in Charlotte, North Carolina! We’ll be setting up camp at Topgolf, and bringing some automotive digital experts with us. We’ll share the latest and greatest in online marketing to help you sell more cars, and then we’ll join you in perfecting that back swing. Oh, and don’t worry, we’ll bring the food and the drinks.

Did we mention that it’s free? That’s right: free tickets, but limited seating, so register now!

GET MY TICKETS NOW!

Can’t wait to see what we’re bringing to the table? We’ve got the breakdown here:

Kevin Lao, Google

Digital Marketing Best Practices

Kevin’s talking all things Google, including the new Dealer Playbook. He’ll also break down best practices for digital marketing. Don’t miss these key Google insights straight from the source.

Greg Gifford, DealerOn

Local SEO

Greg will drop the bomb on Local SEO, breaking it down for us in an easy, understandable way. Don’t let search engines glaze over your site. You’ll also take home a copy of Greg’s new book on Local SEO.

Shaun Raines, DealerOn

PPC & Digital Marketing

Shaun Raines will be sharing his infinite knowledge on SEM. His presentation on the exclusive details of paid search, all with one goal in mind: helping you sell more cars.

Martha Blue, CarGurus

Measuring & Optimizing in a Multi-Channel World

Start to see some real improvements in your ROI with Martha’s key best practices for measuring and optimizing data when your competing for attention on digital channels.

Mark Queen, ELEAD1ONE

Service Center Success

Get your customers on the same page with your advisors and technicians by learning how local North Carolina legend, Scott Clark Toyota, has outperformed every other store’s service department.

Michael Devito, DealerOn

Mobile Strategy & Optimization

Michael will share his tips on website optimization and mobile conversion. The secret to a successful site is a mobile-first strategy, of course, and he’ll unlock all the secrets your dealership needs to succeed.

After the session we’ll feed you some dinner, throw back some beers, and hit a few balls. Sound like a good time? We think so too. We mentioned it was free, right?

Register now before slots fill up! All dealers are welcome, regardless of OEM. We don’t horde this kind of knowledge.

See you in Charlotte!

GET MY TICKETS NOW!

Don’t Neglect Your Service Department

Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department.

Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building a digital presence for your services. Especially since this department provides such a significant income.

The best way to do this is to go mobile. The majority of vehicle owners search for services on their smart phone, which means dealerships should optimize their sites for those devices. A responsive site that adapts to mobile browsers, computers, and tablets is the best way to achieve this.

You can get all of my advice on digital advertising for your service department in the full article here.

We’re coming to Chicago!

 

This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll be there the first week of August, and this time it’s going to be better than ever… Watch the video for all the details.
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