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Don’t Neglect Your Service Department

By September 5, 2017Best Practices

Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department.

Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building a digital presence for your services. Especially since this department provides such a significant income.

The best way to do this is to go mobile. The majority of vehicle owners search for services on their smart phone, which means dealerships should optimize their sites for those devices. A responsive site that adapts to mobile browsers, computers, and tablets is the best way to achieve this.

You can get all of my advice on digital advertising for your service department in the full article here.

Author Jeff Clark

Jeff Clark joined DealerOn in 2008 and he currently oversees all sales channels, including Inside, Outside, Business Development, OEM, Enterprise, Current Customers and New Clients. Jeff began his professional sales career after serving in the U.S. Navy during operations Desert Shield and Desert Storm. Proud to have served his country, Jeff is a decorated Veteran who was awarded and commended for his service. Since the beginning of Jeff’s sales career, his consistent record as a revenue generator has been nothing less than impressive. This success is grounded in a passion to see DealerOn and their clients achieve their greatest potential which makes Jeff a favorite among dealers and industry professionals. Prior to joining DealerOn, Jeff held senior sales and marketing positions at Coca-Cola, and Jeff was one of the six founders who launched retail division which was later positioned for acquisition by Classified Ventures ( Jeff is a renowned and respected speaker on Fixed Ops Digital Marketing and is a regular speaker at NADA, Digital Dealer, JD Power along with countless OEM and industry events Jeff’s sales leadership was instrumental in helping DealerOn be recognized on the Inc. 500/5000 list. He is a member of Manchester’s “Who’s Who of Executives and Industry Leaders”, but he stays grounded through his family, love of baseball, golf and of course…cars. He lives in Northern Virginia with his wife Lydia and their two boys. Education: BA Communications from The University of Missouri, St. Louis

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