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DealerOn

DealerOn, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.

10 Local Link Building Tips for 2016

 

My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver.

For this month, rather than just talk about why it’s important (it’s very important), I wanted to give specific how-to tips. In fact, I shared 10 ideas that any dealer in the country can start implementing today. From local Meetups, to creating a local resource page, to taking advantage of things you’re already doing, these tips work.

Take a look at my post here. If you’ve got any questions, leave them in the comments below and I’ll pop back in and answer them.

SEO Presentation from Digital Dealer 20 [VIDEO]

Download the slides here

Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely don’t want to miss this week’s Wednesday Workshop video!

Check out our other DD20 presentations:

Local SEO by Jeff Clark

Targeting Mobile Shoppers by Mike DeVito

Come Check Us Out At Digital Dealer 20 [VIDEO]

If you’re heading to Digital Dealer in Orlando next week, you don’t want to miss all the awesome events we’ll be involved with… We’ve got 4 awesome speakers, some great booth giveaways, and we’re throwing one of our famous parties. This week’s Wednesday Workshop video explains everything we’ve got going on next week – we’ll see you in Orlando!

Eric Bolster Joins DealerOn as Director of Sales

Today, DealerOn, the leading website provider to car dealers, announces the hiring of Eric Bolster Jr. as their new Director of Sales. Most recently, Bolster worked as an Executive Sales Manager at DealerSocket after the acquisition of DealerFire.

Jeff Clark, DealerOn’s Chief Sales Officer, said, “With such rapid growth, it was clear that DealerOn needed someone with a strong history of demonstrated management and sales skills to help shape our sales team. Eric is clearly a good fit, and has already made a huge impact on the DealerOn Sales Organization. With Eric at the helm, DealerOn is ready to take our sales team to the next level.”

In his role as Executive Sales Manager, Bolster aided in new hire training and quickly became the team leader in DealerFire product training efforts, as well as competitive analysis, and sales strategy of the product line for most across the DealerSocket sales organization. He was responsible for 31.8% of new business revenue to DealerSocket per the DealerFire product line in just 6 months.

After years of customer service experience at a big box American retailer, Bolster got his start in automotive on the dealership floor. Working his way from a salesman to Internet Sales Manager in both high-line franchise and independent spaces, he transitioned to the vendor side in 2013, joining the DealerFire team as a Regional Sales Manager where he was responsible for 25% of all new business revenue. A graduate of the University of Wisconsin – Oshkosh, Bolster enjoys golf, good food, and being a father and husband.

Eric will be joining DealerOn at Digital Dealer 20 in Orlando. He’ll be present at Booth #401, so stop by to wish him well in this new endeavor. DealerOn also has multiple speakers lined up to present during the conference. Read more about our presenters here.

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