SEO is less of a goal and more of an ongoing process likely to outlast us all. Search engines are constantly updating their algorithms, and it’s up to businesses to respond.
Bounce rate remains one of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is a simple, at-a-glance metric of how engaged one’s users are. But numbers without context can be misleading, or even damaging.
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In an effort to make Facebook a more attractive platform for car dealerships, the social network has made a few enhancements designed to address the most common complaints.
Google has an analytics tool called Goals that can help you measure the efficacy of your site in a way that will let you know, at a glance, if it’s doing what you need it to.
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Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on top of the game.
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