Google has an analytics tool called Goals that can help you measure the efficacy of your site in a way that will let you know, at a glance, if it’s doing what you need it to.
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Google and other search engines are always tinkering with their algorithms, by some estimates up to a thousand times every year. What worked for SEO yesterday might not work today, which is why this is a never ending process as opposed to a defined goal. Today, we’re going to go over some of Google’s changes to help you stay on top of the game.
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Chat bots are not a new piece of technology, but they are finally at the point where they can do what business owners have wanted from the beginning. Today, we’re going to examine these versatile pieces of software and a few of the ways you can use them for your dealership website.
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Trisha Habucke is the Digital Retail Experience Director at Ford Motor Company. A pioneer in the digital space, Trisha led the team that developed and launched the first comprehensive shopping site for Ford, as well as was managing and funding a Digital Innovation lab that captured two Marketing Technology patents. Continue Reading