In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to get things right, and how to make sure you’re linking correctly within your site.
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In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly what you need.
You’ll see the same high caliber speakers, but in smaller settings – and it’s much more affordable. Check out this week’s video for more details.
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In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP.
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Your Google My Business listing has a huge impact on you rank, so tracking those GMB organic clicks is a no brainer, right? Definitely, but recently we’ve seen attribution problems with GMB clicks where hundreds of them are incorrectly attributed as direct in Google Analytics. If someone clicks your GMB link from a mobile device, it’ll show as direct and not organic. Since mobile search is just going to keep growing, that’s a big problem.
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In this week’s Wednesday Workshop video, we share the details about Google’s recent updates to its Terms of Service regarding reviews. All reviews have to be unbiased, and you have to provide the same experience to every customer…
What does that really mean? It’s a fancy way of telling businesses that they can’t use review gates anymore. Watch this week’s video for all the details on the update (and why it’s not really a bad thing in the long run).
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