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In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP.


Welcome back to another Wednesday Workshop from DealerOn. This week, we’re talking about one of the big buzz terms in SEO lately – “AMP”

AMP stands for accelerated Mobile Pages, and it’s a Google project designed to make really fast mobile pages. Basically, it’s a stripped down version of HTML. Google rolled it out, and it’s been a hot topic at conferences ever since.

Lucky for you, I’m here to tell it to you straight and address the hype.

Long story short – it’s a fancy new buzzword that doesn’t mean anything for car dealers. AMP really only benefits publishers – it’s not something that applies to non-news or non-publishing sites yet. When these pages show up in search results, they show up as AMP pages, which are hosted ON GOOGLE – you’re sending visitors to a page that Google controls, not your own website. Even worse, your analytics won’t correctly track those visitors – so not only are they not on your own site, you can’t track what’s going on or what they’re doing.

It doesn’t do anything for dealerships at this point, so you don’t need to worry about it. Yes, you should be paying attention to your site speed – but you don’t need AMP, you just need a fast site.

It’s not something dealers can even implement on their own – it needs to be set up by your provider, at the root level of your website. Plus, it’s important to set it up correctly – using a simple WordPress plugin won’t help, for example.

Remember – cars are huge purchases, and your customers are going to do a ton of research before they convert. They want big gorgeous photos and tons of details about both the car and your dealership. You need a killer website that loads quickly if you want to convert those visitors.

So don’t believe the hype, and don’t listen to any website provider who tries to tell you that AMP is vital to success in today’s market. If things change and it becomes important for dealers, we’ll let you know – but for now, it’s a non issue.

That’s all the time we’ve got for today. As always, if you’ve got questions or comments, leave them down below and we’ll get back to you shortly. Thanks for watching, and we’ll see you again next week for another Wednesday Workshop from DealerOn.

Author Greg Gifford

Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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