This week’s Wednesday Workshop is a special Thanksgiving message… We’re so incredibly thankful to all of our customers, friends, and everyone who watches our weekly videos.
We hope you have an amazing Thanksgiving weekend, filled with great food and fun times with family and friends!
Whether you’ve moved your site to a new domain or are testing out a new update, eventually you’re going to have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your visitors and increase your bounce rates.
If you want to avoid slowing down your site, keep these four rules in mind and your redirects will have no problem turning things around.
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When was the last time you brought a wallet full of coupons to your local grocery store? If it was longer than you’re willing to admit, then you’re right on track with the majority of consumers. Physical coupons hand-clipped from a magazine just aren’t used anymore, especially now that everyone has a smart phone with discounts right at their fingertips. Nearly 82% of customers agree that they prefer the ease of digital coupons, and the people who visit your dealership aren’t any different.
DealerOn’s eWallet feature has got you covered. You can offer digital coupons directly to your customers through their smart devices, which can be saved to their phone via Apple Wallet and Android Pay. Highlight your 30% off oil changes or a discount on tires through an easily downloadable coupon that doesn’t require any forms or promo codes, just the click of a button.
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Put your most important information above the fold — that’s what the newspaper editors of old did, and it’s a practice that web developers still follow today. Above the fold content includes anything position in the uppermost part of a webpage, where it is visible to users without scrolling. When you only have four seconds to get your visitors’ attentions, it makes sense to optimize your above-the-fold content in order to keep them coming back for more, but once you’ve got them caught, how do you reel them in?
As soon as your users get started in the buyer’s journey, you need to start thinking about the rest of your page design. Not optimizing your below-the-fold content means you’re missing out on some great opportunities to turn a lead into a buyer.
Stick to these best practices when it comes to optimizing for the bottom of your webpage page, and you’ll be heading to the top in no time.
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The top ranking factors for successful SEO is old news. We get that content is king, that our pages should be filled with high-quality content and be helpful and informative, and we know that backlinks have a huge impact on rank.
But once you’ve got your Local SEO campaign up and running, how do you know if it’s working? How can you really tell if your efforts are being put to good use? Take a look at our list of KPIs for Local SEO to see if your campaign is making any headway.
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