How users get around your site is just as important as the content on it. If your navigation bar is confusing and cluttered, no one is going to stick around trying to figure it out. There are plenty of other sites with clean navigation, and your hard-earned users will be heading that way if they can’t get where they want as quickly as possible. Start with these navigation bar best practices to keep shoppers engaged with your site.
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In this week’s video, we share 5 tips to help you optimize your Google My Business listing… Since most of the time, customers will have their first interaction with your Knowledge Panel or your dealership in a local pack result, it’s important to optimize your listing and maximize visibility. Use these five tips to make sure you’re providing the best signal to Google!
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Did you know that mobile conversion rates are less than 50% of desktop conversion rates? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re not optimizing for the device and bringing in those leads, you’re falling behind in the automotive digital world. Mobile-first is no longer a suggestion, it’s a necessity, but that doesn’t mean your desktop design should be neglected, either.
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In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help guide your content creation process and you’ll have a better website.
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If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized.
When defining your audiences, you have to look at things like browsing patterns, loyalty, site engagement levels, and more. But to get started you should know that both Google and Facebook use three types of audiences: behavior-based, list-based, and lookalike.
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