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Knowledge, news, and more about Automotive SEO, SEM, and dealership websites
In Search Engine Optimization (SEO), Video

Find local digital marketing meetups

In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly what you need.

You’ll see the same high caliber speakers, but in smaller settings – and it’s much more affordable. Check out this week’s video for more details.
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In Best Practices, DealerOn

How to Reach Customers at the End of the Car-Buying Journey

Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s been optimized for conversion – but all that high-tech digital weaponry in your arsenal won’t amount to much if you can’t reach your potential buyers at the right time.

Google has identified five key moments in the car-buying journey that all customers go through. They call them micro-moments, and you’ve probably heard of them. The first two moments have a lot to do with research, but the end of the car-buying journey is where dealers should start paying attention. It’s where your leads begin to trickle into customers, and you need to know which tools to pull from your arsenal based on the moment.
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In Search Engine Optimization (SEO)

Do you know where you GMB traffic is coming from?

Your Google My Business listing has a huge impact on you rank, so tracking those GMB organic clicks is a no brainer, right? Definitely, but recently we’ve seen attribution problems with GMB clicks where hundreds of them are incorrectly attributed as direct in Google Analytics. If someone clicks your GMB link from a mobile device, it’ll show as direct and not organic. Since mobile search is just going to keep growing, that’s a big problem.
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In Uncategorized

Google updated the rules about online reviews

In this week’s Wednesday Workshop video, we share the details about Google’s recent updates to its Terms of Service regarding reviews. All reviews have to be unbiased, and you have to provide the same experience to every customer…

What does that really mean? It’s a fancy way of telling businesses that they can’t use review gates anymore. Watch this week’s video for all the details on the update (and why it’s not really a bad thing in the long run).
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