The grass is always greener on the other side, so we’re all searching for something better. That includes your site visitors. Your search tool is one of the most popular tools on your site, and if you’re not optimizing your SRPs, you’re missing out on a huge opportunity for conversions. We did some research and found what tools, designs, and other aspects you should include on your SRPs.
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In this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just can’t beat the big powerful sites like Yelp… but you CAN use Barnacle SEO to latch on to those sites and gain more visibility through their authority. Watch the video to learn how…
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In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel.
Studies have shown that the automotive vertical is one of the most active adopters of Google Q&A, but most dealers haven’t heard of it and have no idea that there are questions being asked to their dealership… And they definitely don’t know that random people are answering them!
Watch this week’s video for more info on the new Q&A feature and why your dealership should be paying attention.
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We all want proof that our hard work is paying off, but the real result we all want to see is some cash flow to our bottom line. As SEOs, our job is not only to provide expert knowledge and strategies, but to prove to our clients that what we’re doing is working. But as the customer, how do you know what to look for when your SEO hands you that monthly report?
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Video is becoming a vital tool for dealership marketing, and as more and more dealerships are investing in video, we see more and more REALLY bad quality videos. In this week’s Wednesday Workshop, we’re talking about video quality and the difference it makes when a video is a customer’s first impression of the dealership. You don’t need super expensive studio equipment, but you can spend a few hundred dollars and make a massive difference in the quality of your videos.
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