Starting a new year is exciting. It’s always filled with promise, enthusiasm and the hope that everything will be better than the year before. Many of us jump into the year with the tried and true “New Year’s resolutions” list of things that won’t ever get done.
It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016.
We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best practices is to attend SEO conferences. With just a bit of planning, you should be able to hit a few of these conferences next year – which will help you keep your SEO strategy turned up to 11.
I recently wrote an article on Search Engine Land, the foremost website for all things SEO, where I talk about how the recent update separating Google Business pages from Google + has left old review links broken. Don’t freak out, I also share how you can generate new ones.
Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site.
People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews on your site, so stop wasting that page and make it useful instead!
A couple weeks ago, I spoke with the Internet Director for a huge dealer group whose website/SEM provider had told him NOT TO BUY his dealership name on Google. I was stunned. Continue Reading
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