For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to all the dealers and industry friends that helped make what you’re about to see AWESOME! Enjoy!
NADA is over, but the learning never stops. Three top DealerOn execs took the stage and delivered some great thought leadership presentations. We heard from lots of dealers that the knowledge they dropped was wildly helpful.
Now, we know that not everyone could make it to NADA and some of those that did go made the wrong decision and skipped these presentations. That’s OK. We have you covered.
Here are all 3 of the presentations from Greg Gifford, Ali Amirrezvani and Jeff Clark:
Learn the difference between traditional and local SEO. Discover easy ways to spot shady SEO providers or how to optimize the signals for local SEO in-house. You will leave with a clear understanding of the on-site and off-site signals that will help your dealership stay at the top of local searches.
Learn how to build a strategy for marketing to mobile consumers. Discover how to optimize your online presence for mobile car buyers; websites for Google’s mobile algorithm; paid search budgets, targeting, and landing pages for mobile automotive consumers; and mobile email sales and service campaigns.
Find out how to dominate the digital market and fill your service lane. Learn from case studies and real-world examples of forward-thinking dealer groups that are winning the online marketing battle against national service center chains in the exploding fixed-operations market.
I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal).
Instead of just sharing Local SEO tips, I also talked about various methods for marketing to local customers. After burning through a few SEO tips, I talked about PPC, email marketing, video marketing, Facebook ads, and beacons.
Kick back and watch, and you’ll learn tons of helpful information about marketing to customers who are local to your dealership.
Citations are mentions of your dealership’s name, address, and phone number on other websites – what most dealers think of as directory listings. They’re incredibly important to local SEO – and it’s important that they’re consistent everywhere they appear.
This week’s Wednesday Workshop video walks through a simple free tool that allows you to check the top 15 citation sources for your dealership. Whether you’re doing your own SEO or you want to check in on your provider, this tool will help you keep an eye on your citation profile.
Go ahead and mark your calendars now and we’ll tell you why below.
May 3-4, 2016. Cherry Hill, NJ.
Taking the stage to close out day one of Digital Dealer Workshop Northeast, are three industry giants, dropping all sorts of automotive knowledge. Peter Leto from Google, Trace Przybylowicz from Facebook and of course, DealerOn’s very own, Shaun Raines will sit down with moderator Scott Empringham from Flash Point Communications to have a candid conversation about digital marketing and the auto industry.
Rarely do these powerhouses share the same stage, so it’s not something you want to miss. Need a few more reasons to believe this will be worth the trip? Deal.
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