Download the slides here
For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in a mobile-first market.
Local SEO by Greg Gifford
Targeting Mobile Shoppers by Jeff Clark
Download the slides here
Whether you didn’t make it down to Florida for Digital Dealer or you just want to watch it again, here’s a copy of my SEO presentation from last week. It’s about 50 minutes long, so make sure you’ve got time to watch, but I share several advanced tips that I’ve never talked about before. You definitely don’t want to miss this week’s Wednesday Workshop video!
Local SEO by Jeff Clark
Targeting Mobile Shoppers by Mike DeVito
This week’s Wednesday Workshop video is coming at you LIVE (sorta) from Digital Dealer 20 in Orlando. Shaun and I took a quick break from the booth to shoot a video in the warm sunny Florida weather – we hope you enjoy! We’ll be back in the office next week with another Wednesday Workshop!
Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is your dealership optimizing and measuring your mobile search efforts differently?
Here are some ways you can help your dealership get the most out of your mobile marketing campaigns.
Optimize for Calls
At a minimum, you should be taking advantage of Click-to-Call technology in your search ads and what is commonly referred to as call extensions. These are buttons within search results that will immediately call your dealership when clicked. They can look like a phone icon, a “call” button, or even a link from a phone number directly in your PPC ad.
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If you’re heading to Digital Dealer in Orlando next week, you don’t want to miss all the awesome events we’ll be involved with… We’ve got 4 awesome speakers, some great booth giveaways, and we’re throwing one of our famous parties. This week’s Wednesday Workshop video explains everything we’ve got going on next week – we’ll see you in Orlando!
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