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Feature Friday: New Vehicle Details Page


Details are important, and we don’t want to push them aside. That’s why our Vehicle Details Pages arrange your info in a simple, easy-to-navigate way that keeps your bounce rates low and your leads up, and that gives your users all the info they need in only 3 seconds. What else could you ask for?

Your users start to get serious about researching important pricing info while visiting a VDP, so don’t skimp on the details. Our VDPs work with our Pricing Tool to allow you to customize how you want prices to appear, and they include our responsive photo gallery to keep users engaged and informed about your inventory.

By keeping critical info above the fold, and designing with user experience in mind, we build VDPs that give users what they’re looking for, and that’s just what shoppers see up front. Behind the scenes, our VDPs utilize structured data to keep your site’s relevancy up, and to help you dominate the search engines. We’re calling this new VDP update “Sriracha,” and we can’t wait for you to try it out!

If you want to know about how our VDPs work with our award-winning websites, you can read more here.


Hey Dealers! Okay, ready? Here we go. 3…2…1…

Congratulations! You just landed yourself a new customer! And three seconds was all it took!

Our new Vehicle Details Page provides you with the best means to showcase your inventory. It improves shopper engagement and lead generation – all at a single glance.

When shopping for a car, customers want to know what it looks like, how much it costs, and what they’re getting for their money. We can answer all those questions in – you guessed it – three seconds.

Let’s take a look at how we do it, shall we?

The first thing you’ll notice is our Responsive Photo Gallery. Photos are the most influential focal point for shoppers, so we made them the centerpiece of our design. Remember, the more photos a shopper looks at, the more likely they are to engage with the dealership.

Our clean and cohesive design naturally draws the customer’s eye to the next point of interest – the price! Shoppers are provided with quick and easy reference to all pricing information.. And with our Pricing Tool, you have the ability to fully customize how you want vehicle pricing to calculate and appear in this section.

The vehicle details represent the final critical information point above the fold. Our tasteful typography and icon pairings offer the complete snapshot needed to dissolve your bounce rate and increase your leads.

Now that we have the shopper’s full attention, the VDP has multiple lead points to help get them into your store. From Personalized Offer Pricing…to our nifty Price Drop Alert…Send to Mobile… and of course, the traditional Call To Action button … Each engagement point is designed to capture leads in a manner that is clear, succinct, and uncluttered.

Behind the scenes, our VDPs fully utilize the Structured Data model to improve relevancy, domain authority, and quality scores for your site. With taxonomy, we provide vehicle detail information directly into Bing and Google search results.

Well, there you have it. DealerOn’s brand new Vehicle Details Page. We call it “Sriracha!”

Why, you ask?…Well, I’ll let our very own Director of Operations, Jon Rothbard, tell you himself…


Woo! That’s some hot fire!

Author Michael DeVito

Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation and print collateral. Michael is responsible for the design and coordination of development of DealerOn’s responsive website platform, Chameleon which has fueled the growth for the company. He has worked as a designer, writer and art director for a variety of companies including Marvel, DC Comics, Cartoon Network, Comedy Central, and MTV. Outside of his work at DealerOn, Michael will be serving as an Executive Producer for Walt Disney Pictures on an upcoming film adaptation of the New York Times bestselling graphic novel, The Stuff of Legend, published by his company, Th3rd World Studios.

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