Digital Retail has dramatically changed the car buying experience for both customers and dealerships. We take an in-depth look at most important questions surrounding Digital Retail in this edition of DealerOn University.
The past two years have spurred a deeper reliance on digital retailing and the results are in: customers love it. A recent Dealer Impact Study by Roadster and NADA found that 86% of car buyers finished some portion of the transaction online. More importantly, they enjoyed the experience!
Vroom wanted to revolutionize automotive retailing, but in the process have racked up a truly harrowing number of customer complaints.
Digital automotive retailing was long thought to be too big a hurdle for customers to clear. But with the pandemic-fueled shift to a more online culture, opinions have changed.