This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!”
Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad at us) Continue Reading
Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco…
This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or from your manufacturer, make sure that it’s got actionable data in the report! If the report is a bunch of fuzzy numbers and not-quite-clear information, it’s impossible to make intelligent decisions for your dealership.
Check out this week’s video for more insight into why these reports are bad, and what you can do when you get one…
Our very own Greg Gifford is at it again, blowing up the internet with his latest post on Search Engine Land. This month, he tackled the ever-present threat of the “shady SEO provider” which sadly, plagues the auto industry. His article highlights 10 tips that you can use to spot these types of shady practices and give you the ability to right the ship before it goes full Titanic.
Some of the red flags you should be watching out for are:
…and, well, 5 other gems that you really shouldn’t miss.
Give a click here to read the rest and get smarter about SEO.
NADA is over, but the learning never stops. Three top DealerOn execs took the stage and delivered some great thought leadership presentations. We heard from lots of dealers that the knowledge they dropped was wildly helpful.
Now, we know that not everyone could make it to NADA and some of those that did go made the wrong decision and skipped these presentations. That’s OK. We have you covered.
Here are all 3 of the presentations from Greg Gifford, Ali Amirrezvani and Jeff Clark:
Learn the difference between traditional and local SEO. Discover easy ways to spot shady SEO providers or how to optimize the signals for local SEO in-house. You will leave with a clear understanding of the on-site and off-site signals that will help your dealership stay at the top of local searches.
Learn how to build a strategy for marketing to mobile consumers. Discover how to optimize your online presence for mobile car buyers; websites for Google’s mobile algorithm; paid search budgets, targeting, and landing pages for mobile automotive consumers; and mobile email sales and service campaigns.
Find out how to dominate the digital market and fill your service lane. Learn from case studies and real-world examples of forward-thinking dealer groups that are winning the online marketing battle against national service center chains in the exploding fixed-operations market.
I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal).
Instead of just sharing Local SEO tips, I also talked about various methods for marketing to local customers. After burning through a few SEO tips, I talked about PPC, email marketing, video marketing, Facebook ads, and beacons.
Kick back and watch, and you’ll learn tons of helpful information about marketing to customers who are local to your dealership.
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