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Best Practices

In Best Practices, Search Engine Optimization (SEO), Video

Advanced SEO Presentation from Digital Dealer 21

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In this week’s Wednesday Workshop video, we’re sharing my awesome advanced SEO presentation from Digital Dealer 21. It’s a bit longer than our usual Wednesday videos, so make sure you’ve got the time to kick back and watch…

I share some basic tips for Local SEO, then move on and talk about some advanced tips that I’ve never shared at an automotive conference before… You definitely don’t want to miss it!

In Best Practices, Search Engine Marketing (PPC)

How to Bring Your Service Bays to Life with Paid Search

 

In early 2015, Ward’s Auto published an article that had an interesting data-point from Cars.com, wherein Cars.com1 found that consumer ratings for the dealer’s service department were a key factor in the final buying decision. If you’ve been in the car business a while, this shouldn’t surprise you. It is also no surprise to anyone that a dealer’s fixed operations efforts are crucial to revenue, profitability and customer loyalty. As a digital advertising agency that focuses on Websites, SEM (search engine marketing) & SEO services, what baffles us is why most dealers allocate lesser than 10% of their paid digital advertising budget to fixed operations2 — even after knowing these facts. Continue Reading

In Best Practices, Video

Awesome Tips for Dealers from Digital Dealer 21

This week’s Wednesday Workshop video comes to you LIVE from Digital Dealer 21 in Las Vegas. We walked around the expo hall and asked several vendors, dealers, and friends for one awesome tip for dealers to take home from the conference.

Check out the awesome tips (and a few laughs), and if you have another amazing tip to share, leave it down below in the comments!

In Best Practices, Search Engine Optimization (SEO)

The Key to Local SEO

 

Everybody wants a great relationship with their clients, but it’s not always easy when your clients (or your bosses) don’t understand local SEO and the incredible amount of work it takes to optimize a website. If you ask our Director of Search and Social, Greg Gifford, it’s because most of us in the SEO business are so entrenched in our work that we forget not everyone knows as much about SEO as we do.

In fact, most people don’t really have a category for SEO — and they might not even know what the acronym stands for! Educating your clients needs to be one of your top priorities, otherwise you may not have those new clients for very long.

Fortunately, Greg’s written a brilliant post for our friends at Search Engine Land that talks all about how to set client expectations and set yourself (and your company) up for a successful relationship.

And, hey, if you know someone who keeps losing unhappy customers, show them this article!

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