In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.
In our first Wednesday Workshop video of the new year, I share my predictions for Automotive SEO in 2019. Google has made a lot of changes recently, and I’ll walk you through where I think things are going this year. If you’re curious about what’s important for your dealership’s digital marketing plan in 2019, watch and learn!
It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order:
10. Pay attention to Google Q&A
9. 5 tips for optimizing your Google My Business listing
8. Check out the new Search Console feature
7. Your Google My Business Listing is your new home page
6. Always test everything
5. The 5 best SEO-themed Valentine’s Day cards
4. The new Facebook review system
3. New phantom department listings in Google Maps
2. My slides from the Innovative Dealer Summit in Denver
1. Mean tweets from NADA 2018
In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t necessarily mean that there’s something wrong with your site. Watch the video for all the details, and check with your current provider before you make any hasty decisions based on the results of these reports.
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Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership. According to David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, the average car shopper only makes two visits to the dealership. It’s because car shoppers are using the internet to find great deals, research different vehicles and more. Continue Reading
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