Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a poor user experience. Shoppers are presented with a search box that requires an exact match of the search term to the description of the inventory to return results, does not display suggestions, and fails to exhibit machine-learning technologies leaving them to type and pray that any inventory is returned at all. Continue Reading
In this week’s Wednesday Workshop video, we’re continuing our most time-honored tradition… It’s the 2019 edition of NADA mean tweets! WE got several vendors and dealers to read mean tweets that people had written about them, and as always, it’s hilarious.
There are over 200 ranking factors that make up the organic search algorithm; and while Google doesn’t come right out and tell us what all of them are, experimenting with various elements of optimization is how we learn more about how sites best perform in search. Most of us are very aware of some of the biggest factors, including: keyword placement throughout your website, healthy backlink profiles, presence of a verified Google My Business listing, etc.; but what about some of the more obscure search engine ranking factors? How do we optimize for the unknown? To answer this question, we are going to break down four ranking factors in Google’s algorithm you probably aren’t aware of. Continue Reading
In this week’s Wednesday Workshop, we share all the exciting details about what we have planned at NADA 2019 in San Francisco this weekend. If you’re going out to the conference, make sure you watch this week’s video and then stop by the booth to chat with us!
In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it helps you get links from other sites, and it helps you build more local relevancy. Watch the video for all the details.