In early August, Google rolled out a major algorithm update and many sites saw huge fluctuations in visibility and website traffic. Now that the dust has settled and experts have had time to analyze what’s changed, we’re here with a Wednesday Workshop video to explain the update.
Watch and learn what Google changed and how it affects your dealership – and if you’ll need to adjust your digital strategy.
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When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcuts convey a message. Websites sometimes use icons instead of text because the goal is to be concise and to the point. Icons can create simplicity, they’re easily configurated, moved, and applied. However, sometimes icons can be used in the wrong way, causing a poor user experience. When used in the right manner, though, these icons are subtle impressions that go a long way.
In this week’s Wednesday Workshop, we talk about the fact that success isn’t only about digital marketing. Your staff is a key component… If your team is educated, motivated, and happy, you’ll be more successful.
In the spirit of happy, motivated team members, we also share some highlights of DealerOn’s first ever SEOlympics, a team-building event held in the Dallas office recently.
5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler for people to interact with local businesses with recommendations. The recent switch will help people discover new services, places or events based upon their friends’ recommendations.
In this week’s Wednesday Workshop, we talk about responding to bad reviews. Most dealers (and many reputation management providers) post the same generic response to every negative review… and that’s the worst thing your dealership can do!
It’s important to let customers know that you’re responding to the actual review – it shows that you care about your customers. Watch the video to learn how to respond to negative reviews the right way, so your reputation will shine.
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