In today’s competitive automotive market, your dealership’s success hinges on more than just great inventory and sales prowess—it’s about how effectively you can attract and convert leads through your website. Understanding the intricacies of visitor interactions and leveraging that data is key to optimizing your marketing efforts.
Our recent transition to a Single Page Application (SPA) framework for Search Result Pages (SRP) has raised concerns about a noticeable decrease in analytics pageview counts. In this article, we explain why this decrease is happening and demonstrate how these changes enhance the user experience.
Ready to drive more leads from your dealership’s website? Discover how Conversion Rate Optimization (CRO) can turn your site into a conversion machine. Learn essential CRO strategies like streamlining your call-to-action elements, showcasing inventory effectively, and more in this edition of DealerOn University.
As 95% of consumers start their car-buying journey online, it’s crucial for dealerships to optimize their digital presence. This summer, leverage expert digital marketing solutions to attract and retain customers while navigating the industry’s challenges.
Car buyers expect more from dealership websites than just a generic browsing experience. They need a purchasing journey that feels tailor-made, aligning seamlessly with their individual preferences, needs, and unique buying behaviors. Enter website personalization: a game-changer for dealerships.
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