A warning about website graders

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In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t necessarily mean that there’s something wrong with your site. Watch the video for all the details, and check with your current provider before you make any hasty decisions based on the results of these reports.
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Do You YouTube?

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Do You YouTube?

Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership. According to David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, the average car shopper only makes two visits to the dealership. It’s because car shoppers are using the internet to find great deals, research different vehicles and more. Continue Reading

Building the Best Mobile Landing Pages

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DealerOn Best Mobile Landing Pages

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of using a one-size fits all approach. Your mobile traffic isn’t equivalent to your desktop-traffic making it important to optimize for each accordingly. According to Google, 70% of searches for car MSRP and list prices are done on mobile. Attract specific consumers with an effective mobile landing page whether your goal is generating leads or increasing in-store visits. Learn how to give your mobile users optimal access to your dealership’s vital information. Continue Reading

Were you hit by the recent review spam attack?

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In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the attack. If you find that you’ve got some of the fake ratings, we explain how to report them so you can get them removed.