In this week’s Wednesday Workshop, we talk about the importance of your dealership blog. Most dealers realize that SEO is vital to success, but there are still too many dealers who don’t have a blog as part of their dealership website. Your blog is vital – it lets you share useful and helpful information with customers and potential customers, it helps you get links from other sites, and it helps you build more local relevancy. Watch the video for all the details.
It’s time to break out of bad habits and change the way you think about SEO. People aren’t using Google the same way they used to, and Google is changing as well.
Far too many dealers and marketers equate adding lots of pages to a website to SEO. One of the most common questions dealers ask me is “how many pages do we get a month with your SEO service?” – and that’s the wrong thing to ask. Continue Reading
In this week’s Wednesday Workshop video, Greg shares his advanced Local SEO presentation from the Kain Automotive conference in November. Kick off the year with a bang and learn some awesome Local SEO tips to help your dealership get better visibility in local searches. Greg covers writing and optimizing website content, building local links, reviews, citations, and Google My Business.
In our first Wednesday Workshop video of the new year, I share my predictions for Automotive SEO in 2019. Google has made a lot of changes recently, and I’ll walk you through where I think things are going this year. If you’re curious about what’s important for your dealership’s digital marketing plan in 2019, watch and learn!
It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order:
10. Pay attention to Google Q&A
9. 5 tips for optimizing your Google My Business listing
8. Check out the new Search Console feature
7. Your Google My Business Listing is your new home page
6. Always test everything
5. The 5 best SEO-themed Valentine’s Day cards
4. The new Facebook review system
3. New phantom department listings in Google Maps
2. My slides from the Innovative Dealer Summit in Denver
1. Mean tweets from NADA 2018