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NADA 2014 Recap – A DealerOn Perspective

By February 12, 2014Events

The National Automobile Dealers Association convention came back to New Orleans this year.  NOLA never disappoints with its memorable blend of unique culture, food and music.  If you’ve never attended the NADA convention you might be overwhelmed by the size difference when compared to smaller events.  NADA is the “Big Show” and anybody and everybody in the automotive space shows up.  From OEM’s like Ford, GM, Dodge to big vendors including ADP, DealerTrack and hundreds more, you can’t miss the magnitude of NADA.

DealerOn was more than ready to hit the exhibitor show floor this year and the company projected a magnetic energy that drew crowds all weekend long.  More on that later…

The convention is loaded with workshops and this year our own Chris Deringer and Jeff Clark were presenters.  This is a great accomplishment for DealerOn and for Jeff and Chris personally as NADA is known to have the strictest guidelines and review processes for selecting speakers.  The workshops are all dealer focused and intended to provide “how to” insights for dealers to take back and put their knowledge into action.  Jeff presented “Proven Digital Strategies That Increase Fixed Ops” and Chris delivered “Sell More Cars With Google Analytics”.  Along with the workshops NADA offers a select number of keynote presentations and this year they spent big bucks on Hillary Clinton as their closing keynote speaker.  In years past, George W. Bush, Bill Clinton and George H.  Bush have all keynoted NADA.

Let’s get back to how impressive DealerOn was this year at NADA.  If you’re a DealerOn team member, give yourself a pat on the back, a high five and hug another team member because the collective effort was well represented in New Orleans.  From production, design, creative, support, sales, marketing, behind the scenes and customer facing, EVERY person on the DealerOn team is related to what we go to market with and EVERY team member should be proud.

The booth was rocking all weekend!  With eight demo stations available we were able to showcase the pure awesomeness of DealerOn from a very impressive booth.  We were very excited to demonstrate our new responsive website technology and dealers loved it!  With dealers constantly in our booth we also offered the comfort of three couches where they could rest their tired feet.  If that wasn’t enough, we served them coffee, water or their choice of several tasty adult beverages.  In addition to rest, relaxation, demonstration and a beverage of choice the DealerOn booth constantly pulsed with music.  These elements combined with the DealerOn team members at the show helped us make a huge impact this year at NADA.  We were so grateful for the opportunities to spend time with current and soon-to-be clients.

Thanks to the entire DealerOn team for making NADA 2014 a smashing success!'

Author Acacia Grant

DealerOn Marketing Manager

More posts by Acacia Grant

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