One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a reader, LebSEO Design’s Wissam Dandan. He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.
No one on our search team at DealerOn has come across these examples yet, and judging by the information I’ve seen on other SEO industry blogs, it’s a fairly limited test, since not many searchers are.
This could have interesting implications to PPC buys if Google decides to keep this test as a permanent feature. I haven’t seen anything about how Google would report on the placement for ads that run at the bottom of a results page.
This could be a positive for dealers using PPC as a marketing strategy. If your ads were previously being pushed to page 2, they may now be on the bottom of page 1.
I wonder how Google will incorporate these ad positions into their “Position Preference” targeting. It is entirely possible that ads would be more effective on a Cost-Per-Acquisition (CPA) basis when they’re at the bottom of the page. Potentially you could target your campaigns to reach users that had scrolled through the organic results to the bottom of the page, most likely not finding what they were looking for. This could be very interesting and a huge campaign management changer for PPC providers.
What are your thoughts on how this might impact your Google Adwords campaigns?