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Why Your Dealership Isn’t Seeing Engagment on Facebook

By July 11, 2012Social Media

Many businesses struggle with achieving the level of engagement they’d like with their Facebook fans, especially car dealerships.  If your dealership is looking for more comments and interaction on your FB page, check out these potential reasons why your engagement on Facebook is less than you’d like.

Inconsistency: Much like blogging, regular posting makes a difference when trying to attract users to engage with your dealership on Facebook.  A user that comes to a page that is being consistently updated and posted to is more likely to stay engaged than one that only has a random post here and there.

Your Fans Aren’t on Facebook: Certain cities and industries are more involved in Facebook than others.  Check out your competitors to see if they are having success using Facebook.  If your community isn’t particularly engaged with dealerships in your area, don’t give up.  Try tactics no one else is doing, but at least you’ll have a baseline.

Your Posts: While only posting sales announcements may be informational to your fans, it doesn’t leave much room for interaction.  Photos typically draw the most interaction, but each post really needs a call to action. Ask users to leave a comment, ask them a question, or use a fill-in-the-blank question.

Overall, focus on your brand and community.  Be interesting and post things that you would want to see from a local business.  Experiment to find what works best for your dealership.

What do you find generates the most engagement on your Facebook page?

Author Ali Amirrezvani

DealerOn CEO and Co-Founder Ali Co-founded DealerOn in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

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