If you have a special out there that is going to dominate the market, then you need to do everything in your power to make sure it gets noticed, and that requires using cutting-edge technology. DealerOn’s Enterprise Special Manager (ESM) puts that power into the dealer’s hands by enabling easy and efficient creation and editing of special offers. Here are a few ways that this new technology will help your offers stand out from the crowd.
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Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just an editing tool. It’s a comprehensive vehicle merchandising solution designed especially for multi-rooftop dealers.
Did you know that mobile conversion rates are less than 50% of desktop conversion rates? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re not optimizing for the device and bringing in those leads, you’re falling behind in the automotive digital world. Mobile-first is no longer a suggestion, it’s a necessity, but that doesn’t mean your desktop design should be neglected, either.
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Details are important, and we don’t want to push them aside. That’s why our Vehicle Details Pages arrange your info in a simple, easy-to-navigate way that keeps your bounce rates low and your leads up, and that gives your users all the info they need in only 3 seconds. What else could you ask for?
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Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting on board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have something to do with the myths surrounding RWD.
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