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Feature Friday: DealerOn’s Enterprise Specials Manager!

Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just an editing tool. It’s a comprehensive vehicle merchandising solution designed especially for multi-rooftop dealers.

This cutting-edge feature was designed with efficiency at the forefront, and it gives your dealership true power over its special offers, not to mention making it easier than ever to save time.

With DealerOn’s ESM, now you can create, manage, and share your specials across multiple dealer sites quickly and efficiently. You can create multiple specials at once all on one page, and extend deadlines with no hassle. Need to rollover your summer service offer into August? It only takes a couple of clicks.

If you need to get multiple specials updated across your dealerships, you can update in bulk right from your dashboard without editing each one individually. We know, it sounds too good to be true. And don’t even get us started on how easy it is to categorize your specials with our built-in tagging tool.

This is just the start to how EMS is going to make your life easier. If you think your website platform could use a cutting-edge tool like this, you can read more about our special website features here.


Hey Dealers! We all know adding specials can be one of the most time-consuming parts of maintaining your website. Well, DealerOn is excited to announce a powerful new tool that helps you spend less time behind a desk, and more time on the showroom floor.  

What if you could easily create, manage, and share offers across any of your websites in a fraction of the time it takes today? DealerOn’s new Enterprise Specials Manager lets you do just that. Let’s take a look!

With the ESM, you can create and share multiple specials at once. Want to extend your service specials for another month? No problem! You can also bulk update directly from the dashboard

without having to edit each special individually you can now create listing pages with ease, categorized and laid out the way you want.

Using our built-in tagging system, you can easily separate lease from finance offers, create a customer service listing page with offers built in, and much more!

Well designed and optimized landing pages are essential to the success of your digital advertising campaign The Enterprise Specials Manager eliminates the cost and time of building out those pages. The ESM dynamically creates individual pages with pre-filtered inventory for each of your vehicle offers. The ESM makes managing your website faster and easier while also generating results that will lead to more showroom and service lane traffic. If you’re ready to supercharge your website with DealerOn’s Enterprise Specials Manager, contact us today!

Author Michael DeVito

Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation and print collateral. Michael is responsible for the design and coordination of development of DealerOn’s responsive website platform, Chameleon which has fueled the growth for the company. He has worked as a designer, writer and art director for a variety of companies including Marvel, DC Comics, Cartoon Network, Comedy Central, and MTV. Outside of his work at DealerOn, Michael will be serving as an Executive Producer for Walt Disney Pictures on an upcoming film adaptation of the New York Times bestselling graphic novel, The Stuff of Legend, published by his company, Th3rd World Studios.

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