All Posts By

Greg Gifford

In Best Practices, Search Engine Optimization (SEO)

2 Things You Need to Know About Local SEO in 2017

 

Last week, we packed up the DealerOn van and headed to San Jose to take in the glorious SMX West conference, programmed by our wonderful friends at Search Engine Land. There was a TON of great knowledge about SEO and SEM at the conference, but there were two things in particular that stuck out to me. So, naturally, I wrote a blog post explaining them. First, there was a helpful interpretation of 2017’s local search ranking factors, then an excellent talk about online reviews (which I’ve written about recently over at SEL). Continue Reading

In Best Practices, Dealership Websites, Search Engine Optimization (SEO)

How to Write Awesome Content For Your Website

 

This week’s Wednesday Workshop shares some awesome in-depth tips on how to write amazing content for your dealership’s website. Steve, one of our SEO Managers, was asked to speak at Pubcon Florida last month, and his slides were so awesome, we had to share them here on a Wednesday Workshop video.

If you’re writing the content for your dealership’s site, you definitely don’t want to miss this video…

In Search Engine Optimization (SEO), Video

Voice search – is your dealership ready?

 

This week’s Wednesday Workshop should scare a lot of you… Seriously! Hardly anyone is considering voice search, and how the rise of non-typed searches will change the way people look for local car dealerships.

Have you thought about how you need to prepare for searches on Siri, Alexa, Cortana, or Google Home? Has your SEO provider thought about it, and started to prepare your site for the fast-approaching future of voice searches?

Watch this video and see why these questions are incredibly important to your dealership.
Continue Reading

In Best Practices, Mobile

Micro-Moments and Your Mobile Website

 

It’s no secret that the once-linear path to purchase has been fragmented with the advent of online shopping, but it’s been fragmented even further with mobile internet usage on the rise. In fact, we’ve said this before, but as of January 2017, nearly 50% of dealership website traffic was from a mobile device. That’s a lot. As per usual, Google has been working in their secret labs on what makes these mobile customers tick, and they’ve come up with 5 key “micro-moments” that happen in the average customer’s path to purchase. So let’s talk about these micro-moments and what your mobile website can do to deliver on your customers’ expectations.  Continue Reading

Call support
(877) 543-4200
Call Sales
(877) 543-6321