About Acacia Grant

DealerOn Marketing Manager

Google’s Panda Update Hits Press Release Effectiveness

Many small businesses, including car dealerships, use press releases as a way to add to their search engine optimization. In fact, 3 years ago, DealerOn even recommended dealerships use a press release strategy. However, with Google’s recent algorithm changes, press release sites no longer have the search engine benefits they once did, unless and […]

By |July 9th, 2014|Search Engine Optimization (SEO)|0 Comments

Google Helps Your Dealership “Settle the (Quality) Score”

Google Adwords is probably one of your dealership’s biggest and most important online marketing investments. Even if your dealership has hired an agency to manage your investment, you should spend 15 minutes to read the information Google just put out on Quality Score.


Quality Score (QS) can be one of the more confusing aspects of Google’s […]

By |July 3rd, 2014|Search Engine Marketing (PPC)|0 Comments

How to Build Trust With Service Customers From the Start

The fixed operations department in the average dealership generates over 50% of a typical dealer’s  gross profit, according to NADA. Since this is where you make most of your money, it’s important that you do everything you can to turn each and every visitor to your service lanes into loyal, return customers. While your fixed […]

By |June 4th, 2014|Service Websites|0 Comments

Have Google Check Your Mobile Site for Speed & Usability

Google’s announcement yesterday about the launch of their new PageSpeed Insights’ User Experience rules is really driving home the importance of usability and site speed on your mobile website.  They’ve previously discussed how important the speed at which your website loads (both desktop and mobile) is to their algorithm – site speed can impact […]

By |May 21st, 2014|Mobile|0 Comments

The Difference a Combination Can Make

In the seven years I’ve been in the automotive industry, I’ve noticed that much of the thinking tends to be segmented – Internet Dept vs. Showroom, New vs. Used, Sales vs. Service. A lot of times, this way of thinking rolls over to the advertising and marketing your dealership does, including that of your vendors […]

By |April 30th, 2014|Search Engine Marketing (PPC), Social Media|0 Comments