In this week’s Wednesday Workshop, we share more information about Google’s impending Mobile First Index. I was up in Seattle last week for SMX Advanced, one of the top digital marketing conferences in the country, and I say in on a session about the upcoming update.
A Google representative shared several important tidbits about the update, including when we should expect it and what’s going to be changing. Check out the video for all the details.
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Does your website’s home page have content that’s hidden behind a “read more” link? That’s actually really bad… Watch this week’s video to learn why – and get your site updated as soon as possible!
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Let’s be upfront about this: I advocate filtered site search as opposed to free form search, and here’s why.
When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person on your website looking for a particular vehicle will either click on the “New” or “Used” buttons that you (hopefully) have in your navigation bar, or they’re mousing over to the search box and manually typing it in. Continue Reading
This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more…
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My monthly column over at Search Engine Land is back in full force for the summer, and today we’re talking about dumping too much content onto your website. What am I talking about? Well, content is super important to your Local SEO strategy, but it’s not a catch-all cure that will immediately boost your rankings.
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