Feature Friday: Service Plus

 

Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong.

But don’t worry, we’ve got you covered with our signature Service Plus package. We will enhance your current website by creating relevant, uniquely optimized content designed to drive online traffic straight to your service center. We can share your special offers, promotions, and we even provide helpful auto repair & service-related posts and articles that will draw potential customers right to your front door — and away from those other guys.

If you’re ready to stop losing business to your service competitors and start seeing more revenue from your fixed ops, watch this week’s Feature Friday video above.

Do you have a new “phantom” Google My Business listing?

 

Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about!

In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you have any). We also show you exactly how to claim and optimize these new department listings.

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Always test everything!

 

For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us!

That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but the best thing you can do is test EVERYTHING you hear. See how things work for your dealership. Every dealership is different, so there’s no guarantee that something that works for someone else will work for you.
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Feature Friday: Pricing Tool

 

If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside look at our signature Pricing Tool that puts you behind the wheel of your dealership’s pricing. Continue Reading

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